March 28, 2017

Creating A Press Release Tagline that Sizzles

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taglinesgettothepointA tagline, or many times called the subject line, is the first impression and the most important part of a press release. This is the very first item the media will see or hear.

A relevant & original tagline can grant you an amazing ability to intrigue your audience into reading further. This allows you to express something fascinating about your product or service. You then can use this tagline on almost everything, starting from your website to the letterhead and any other marketing tools you may use.

Taglines can help you transform your press release from average to something the media wants!

Below are some tips which can help you come up with press release taglines that sizzle:

Why Reinvent – Copy from the BEST

Study the covers of different magazines; check out different TV shows to try to identify specific sayings which catch your attention. Many of the top publications have spent millions in market research to ensure they capture the eyes of their readers.

KISS – Keep It Short and Sweet

Eliminate anything which may not be the most essential elements to what would get your audience intrigued so that they will want to read more. Preferably, you must try to reduce it to a single key element or at least look to keep it to no more than five to seven words.

Use Numbers – They Capture the Most Attention

Numbers are a great way to attract the reader’s eye to a clearly defined topic. You do not include all the details in the press release itself; however, it is a perfect place to showcase what you know and to have the editor wanting to know more.

Here are a few examples I have used over the years:

11 Mistakes Even the Smartest Exhibitors Make

85 Ways to Improve Your Health in 6 Hours or Less

9 Essentials to Creating Sustainable Partnerships

Take your key components into account and give it a go in crafting a tagline for a topic you want to share with the masses. Even using google AdWords to see what your audience is looking for can help.

What tagline in your business has worked best for capturing attention?

Share taglines below and get feedback.

To your business & life success,
Shannon Burnett-Gronich

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How to Get on Television – What Producers Want

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TV NewsTelevision is one of the major mediums for marketing and often one of the most challenging to get noticed by. With a clear vision and great story you can get booked.

Consider all the relevant TV shows in which you want your news or story to be presented.

Start visualizing and creating a list of shows where you would like to see your story. I suggest that you jot down at least 15 to 20.

Do your research about the show prior to communicating with them so that you can ensure your story or news is a suitable fit for their major audience & the kind of story or news they typically feature.

Whenever possible, look to create a personal connection with journalists, editors, and especially the secretaries and gatekeepers who hold the key to getting you to the people you want to talk with.  They will be your greatest allies or they can shut the door before you ever get in-depending on how you build those relationships.

Send your story along with a short and to-the-point pitch letter to the producer of your interested TV show in addition to all the required contact info. Pitch videos are encouraged to showcase how you perform in front of the camera.

Remember to include why their audience might find your story interesting.

During a phone conversation with the show organizers, stay excited, keep it brief, & be aware that there’s a very fine line between pitching your story & being pushy.

Most editors fancy a personal pitch as opposed to a typical press release.

Ensure that you come up with a strong and catchy subject line for your news or story. After all, just like you, there may be several other people who want to grab a spot on a popular TV show.

Make sure you follow up after 7 days if there’s no response from the show organizers.

While following up, remember to keep your cool. At best, appreciate the producers & editors for giving their valuable time to consider your news or story. Even if they might not need you at the moment, you might get an unexpected call from them in the near future.

Hence, never lose hope. Keep your eye on the goal!!!

How have you gotten booked on television?

Share a link to your favorite show or interview.

To your business & life success,

Shannon Burnett-Gronich

 

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A Mother’s Journey

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Earlier this year, my mother had a surgery to remove a pain pump that had malfunctioned early. I am blessed to have the opportunity to go spend a week with her. What a difficult road to watch someone you love be in continual pain.  This experience brought many valuable lessons along the way. My intention for writing this is to share the process of learning to love and let go at a deeper level.

Being a natural health advocate for almost 18 years I have been blessed to work with some of the top MD’s and healers on the planet. I have seen many modalities heal a number of ailments that doctors or mainstream medicine say “this is the way it is” or “there is nothing you can do about it”.

My first big lesson, even today is to “let go and let God”. It is so hard to know what I know and watch people I love make choices that will not always get the results they want. My mom a number of years ago started having major back pain and at the time I was dating a chiropractor. A number of times we drove hours for him to work on her. She raved about how it was helping and how good she would feel afterwards….but the doctor said she needed to have  a surgery because of this his myriad of reasons.  In my experience, the spine is like our teeth, it needs continual care and love so that it will work in proper order.  It connects to EVERYTHING in our body. Our nerves and organs are affected by our spine being in proper place or being subluxated. My mom ended up having 2 back surgeries; each one (in my opinion) has left her worse and in more pain. Then over 5 years ago they put a pain pump into her stomach that administers her medication. Technology is fascinating!!!

As challenging as it is….I have to drop into my heart to alleviate judgement for our medical system and havecompassion for her pain and her deep desire to heal.   I know that watching my Mothers Journey, has given me a greater level of desire to help educate our world on the alternatives to western medicine, while at the same time an appreciation for the level of technology that we have attained in medicine.  I mean who would have thought that one day, we would be able to remotely monitor a pain pump placed inside a person.  What a Journey!!!

 

Many prayers for my mother, as her back continues to be a challenge!!

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Breast Health – What’s your story?

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Working on a book and multi-media project to help prevent and even reverse breast cancer naturally. We have celebrity participants and marketing team to take the book to an Amazon Best Seller!! What we need next…..
We are looking for individuals that have utilized complimentary medicine or non-invasive treatments that have help them reverse cancer of any sort (especially breast). We want to share your story!!!

AND

We are seeking a handful of women looking to prevent or conquer breast cancer to join a pilot 8 week “Breast Health Support Group”. Applicants accepted will be implementing what doctors and other experts are sharing from the project, while being filmed and/or journaling their journey. No Cost!!!

Please share with us your story!
Office: 321-549-2128
www.ConsciousLivingPublishing.com
info@ConsciousLivingPublishing.com

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The Importance of Self Care for Health & Stress Management Take Care of Yourself: You Deserve It!

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Many of us have so many responsibilities in life that we forget to take care of ourselves. And while it’s hard to prioritize something like taking a bath when you have so many other priorities in life, self care is an important aspect of stress management. A massage, soak in the tub or other forms of pampering revitalize you inside and out. And taking time out to treat your body like the temple it is has other benefits:

Self Care and You Physical Health:
While self-pampering doesn’t always lead to major improvements in overall health the way healthy diet and exercise do, the relaxation you get from it can trigger the relaxation response, which can prevent chronic stress from damaging your health, so in a sense, self-care is good for you inside and out.

Self Care and Your Emotional Health:
Taking time out to care for yourself can remind you and others that you and your needs are important, too. Having a well-cared-for body can make you feel good about yourself and your life, and conveys to others that you value yourself. This can contribute to long-term feelings of wellbeing.

Self Care Makes You a Better Caretaker:
People who neglect their own needs and forget to nurture themselves are at danger of deeper levels of unhappiness, low self-esteem and feelings of resentment. Also, sometimes people who spend their time only taking care of others can be at risk for getting burned out on all the giving, which makes it more difficult to care for others or themselves. Taking time to care for yourself regularly can make you a better caretaker for others.

Taking a few hours for a spa experience and some much-deserved self care is also an effective way to manage stress for the following reasons:

A Break from Stress:
Taking a break amidst a tub of warm bubbles or under the warm hands of an experienced masseuse can help you feel like you’re escaping a stressful reality and taking a mental and emotional vacation. As I mentioned, it triggers the relaxation response, and allows you to come back to the reality of your life feeling refreshed and relaxed.

Time Alone: 
While different people have varying degrees of introversion and extroversion, having some time along is important for most people’s functioning. When you’re relaxing by yourself, it’s much easier to slip into a state of quiet meditation, enjoy some self-reflection, or let your problems work themselves out in the back of your mind, without taking all of your focused concentration.

Soothing Feelings:
Giving your body some special treatment is a natural way to relieve stress. Other than keeping your skin soft and your body in good repair, spa-related activities like massage and warm baths have been known to sooth even small colicky babies like nothing else. Such activities continue to be effective tools for relaxation as we get older, but we sometimes forget to utilize them.

Once you’ve decided it’s time to start nurturing yourself and your body with some spa treatments, be sure to block off some time where you won’t be interrupted. Then you can put on some soothing music, and try some or all of the following suggestions:

  • Take a Bath: Get out the bubbles, oils and scented soaps, and soak until you’re wrinkled. 
  • Deep-Condition Your Hair: While you’re in the tub, put on a deep-conditioning treatment for your hair, and let it work as you relax.
  • Deep-Clean Your Pores: With a nice clay masque, you can draw impurities out of your skin and stress out of your system.
  • Care For Your Feet: After you soak your feet to soften calloused skin, use a pumice stone to slough off dead skin, and finish with a rich foot cream, and perhaps polish.
  • Nourish Your Skin: Rich, luxurious creams smell wonderful and feel smooth, especially if you exfoliate your skin in the tub before putting them on.
  • Tend to Your Nails: Correct the beating your nails probably take from your busy life (especially for those of you who bite your nails!) by filing and buffing. A coat of polish on can make you feel like a princess for days afterward. (This is probably more for my female readers.)
  • Get a Massage: This one can be especially nice. If your budget doesn’t allow for regular massages with a professional, see if you can trade with a friend or your spouse, or use an electronic massager.

In addition to pampering yourself, more substantial forms of self care involving healthy lifestyle choices are important, too. Consuming a healthy diet, getting regular exercise, and being sure you get enough sleep are all important for long term health and stress management as well.

 

By , About.com Guide

Updated July 12, 2007

About.com Health’s Disease and Condition content is reviewed by the Medical Review Board

 

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