April 28, 2017

7 Fundamentals for Your Press Kit

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press kit Media MagicA media or press kit is an essential part of your marketing strategy as it allows the media to take a look at your body of work instantly so that they can make the decision to run your press release quickly without needing to do much outside research.

You want to make your press kit a vital part of your business. It is important these days that your press kit is available both physically as well as electronically.

Here are the fundamentals for every press kit:

1. Articles written by you

Include any previous articles you have written in the past along with the press kit. This will show instant credibility, help you stand out from the crowd, and showcase your writing style and area of expertise. If you are online, you may want to include some of the positive reviews of your blog as well, showing the relevance and interest of customers.

2. Articles written about you

It is always more powerful if a third party expert is talking about you rather than you promoting yourself. If you have come across any articles written about you, add them in your press kit.

3. Power Bio

Make sure your power bio is concise and to the point. In my 12-step power bio complimentary guide, you will find all the details to create a bio that stands out. Offer relevant info about your current field whenever possible. Also, you can add something about your partner, kids, or possibly your interests in a single sentence; however, avoid writing an entire paragraph about them.

4. Action Photos

Pictures are a great way to tell a story and engage readers. Action photos are what the media is looking for to include in articles. Many people believe that a headshot is the most important and, although it is very important, having a shot of you doing what you do in action gains the most attention. A high resolution image of at least 300dpi is required for any print media. Do have an updated headshot as it is needed; however, action photos hands down get picked up and printed more times than a headshot.

5. Press Release

Professional and compellingly-written press releases are one of the most important elements of a press kit. Add your website URL within the press release for additional reference.

6. Other related press clippings or endorsements

These may include quotes from authors, newspapers and magazines, and experts in your industry. Endorsements are great. It is important to include the name of the person, title, & association. Idea endorsements can be powerful; when other experts in the field are agreeing with your point of view, it adds credibility to you!

7. Company Marketing Pieces

You can also consider creating a customized pocket folder in order to distribute your info, along with the business cards, slip sheets, tri-fold brochure, etc. These can help you position yourself and your brand as an expert in your industry. Include your speaker sheet if you want to attract speaking opportunities.

Your goal in creating a suitable press kit must be to offer all of the important info which the media needs if they decide to write about your product/service. Make sure you’ve made the job of the media person easier. A professional, attractive, and informative press kit can really set you apart from the competition.

Share your press kit here for a free publicity opportunity right now!!

Happy to give feedback upon request.

To your business & life success,
Shannon Gronich

P.S. If you’re enjoying learning how to get free publicity, positioning yourself as an industry expert, and developing your media kit, however you haven’t started your 12-step power bio yet, NOW is the time. You will love this help I am offering with a step-by-step guide FREE Go to http://shannongronich.com/training/powerbio2/ to check out NOW you won’t be disappointed!

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Where To Start With Attracting Publicity – Why An Expert Power Bio Will Make You Money

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Everyone is always asking, “Where do I start?” when seeking the attention of the media.

You start with your Expert Power Bio!

Expert Power Bio - Media Magic

Rather than a resume, it all starts with your bio or what I refer to as your Expert Power Bio.

Here are a few reasons why the Expert Power Bio will make you money.

Stand Out from the Crowd

An expert power bio helps your product or service stand out from the crowd because it offers all the necessary info to your clients about you before making their final decision. It helps them know who you are, your experience in the given field, as well as why they must consider you before all the other experts in your field. With a powerful and influential bio, you get enough opportunity to be original and make yourself stand out even in the most competitive markets. A bio could help you develop an expert status in your industry even if you’re just a beginner. As a new business, there are numerous ways to have you positioned as an expert in a very short period of time.

Attract High Paying Clients

The most significant advantage you get by creating an expert power bio is that it greatly boosts your credibility as well as trustworthiness among your audience. As a result, this can lead to more sales and revenues. I have found that if you want to raise the price of your product or services, your target customers will happily accept the price increase since they’ll know that you truly deserve the additional investment. Thus, you can easily transition towards the next level without losing any of the trust and loyalty of your clients. Furthermore, a great bio also boosts your odds of finding high- paying clients in the near future.

Get Booked on TV and Radio

The media wants to know who you are and how you can benefit their followers. A good bio becomes very important if you want to gain some exposure through different media channels such as radio, TV, etc. With an Expert Power Bio, it makes it easy to pitch and get the opportunity to show up on these popular shows and magazines to become a well-known authority almost instantly in your field. Also, this allows you to break through all your worries and stresses and finally enjoy a lifestyle which you truly deserve.

 

At the end of the day it comes down to the fact that people want to know who you are and why they should listen to you.

You can grow your business almost overnight with this essential tool.

What ways are you currently using your bio?

Please comment below with your bio ideas and strategies.

Shannon Gronich

PS Want to become a magnet for higher paying clients?

The most IMPORTANT yet most OVERLOOKED marketing component, get your

Expert Power Bio guide free here: http://shannongronich.com/training/powerbio2/

 

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