June 29, 2017

7 Fundamentals for Your Press Kit

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press kit Media MagicA media or press kit is an essential part of your marketing strategy as it allows the media to take a look at your body of work instantly so that they can make the decision to run your press release quickly without needing to do much outside research.

You want to make your press kit a vital part of your business. It is important these days that your press kit is available both physically as well as electronically.

Here are the fundamentals for every press kit:

1. Articles written by you

Include any previous articles you have written in the past along with the press kit. This will show instant credibility, help you stand out from the crowd, and showcase your writing style and area of expertise. If you are online, you may want to include some of the positive reviews of your blog as well, showing the relevance and interest of customers.

2. Articles written about you

It is always more powerful if a third party expert is talking about you rather than you promoting yourself. If you have come across any articles written about you, add them in your press kit.

3. Power Bio

Make sure your power bio is concise and to the point. In my 12-step power bio complimentary guide, you will find all the details to create a bio that stands out. Offer relevant info about your current field whenever possible. Also, you can add something about your partner, kids, or possibly your interests in a single sentence; however, avoid writing an entire paragraph about them.

4. Action Photos

Pictures are a great way to tell a story and engage readers. Action photos are what the media is looking for to include in articles. Many people believe that a headshot is the most important and, although it is very important, having a shot of you doing what you do in action gains the most attention. A high resolution image of at least 300dpi is required for any print media. Do have an updated headshot as it is needed; however, action photos hands down get picked up and printed more times than a headshot.

5. Press Release

Professional and compellingly-written press releases are one of the most important elements of a press kit. Add your website URL within the press release for additional reference.

6. Other related press clippings or endorsements

These may include quotes from authors, newspapers and magazines, and experts in your industry. Endorsements are great. It is important to include the name of the person, title, & association. Idea endorsements can be powerful; when other experts in the field are agreeing with your point of view, it adds credibility to you!

7. Company Marketing Pieces

You can also consider creating a customized pocket folder in order to distribute your info, along with the business cards, slip sheets, tri-fold brochure, etc. These can help you position yourself and your brand as an expert in your industry. Include your speaker sheet if you want to attract speaking opportunities.

Your goal in creating a suitable press kit must be to offer all of the important info which the media needs if they decide to write about your product/service. Make sure you’ve made the job of the media person easier. A professional, attractive, and informative press kit can really set you apart from the competition.

Share your press kit here for a free publicity opportunity right now!!

Happy to give feedback upon request.

To your business & life success,
Shannon Gronich

P.S. If you’re enjoying learning how to get free publicity, positioning yourself as an industry expert, and developing your media kit, however you haven’t started your 12-step power bio yet, NOW is the time. You will love this help I am offering with a step-by-step guide FREE Go to http://shannongronich.com/training/powerbio2/ to check out NOW you won’t be disappointed!

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Make Your Marketing Stand Out – The Significance of a Powerful Tagline

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stand out from the crowdHow to be STAND OUT in all the marketing noise, without having to stand on your head!

Today, your customers are bombarded with promotional messages every single day.

Whilst most might just slip past the thoughts of your customer, there are a few that might just seep in guiding them toward or perhaps away from their future purchase of product/service.

The fact is, a tagline is similar to a hook towards the edge of the fishing wire & this is a type of hook which your business requires for luring customers toward your product or service!

You need to catch their attention.

Below are some of the major reasons why a business needs to have a powerful tagline:

  1. Businesses especially small businesses are booming and the amount of individuals looking to establish their own business is rising day by day. In fact, most of them have started quitting their daily jobs completely to start a work at home at business which they have always dreamt of. As a result, direct competition is rising all around the world & when you are inside a forest which full of similar trees, do you actually want to appear like most of the trees? Probably not if you’re truly looking to grow your business & searching for the clients who are ready to pay you big bucks!  You need to be able to distinguish yourself from the crowd which can be best done if you have an interesting tagline!
  1. An interesting tagline is capable enough to give a clear message in regards to what your service or product is all about. And this becomes very important when you are looking to set yourself or your brand apart right from the start of your business.
  1. A catchy tagline can help you increase the versatility of your brand and publicity. For instance, rather than naming your business something that’s directly related to your service, product or benefit, you will be able to easily strengthen the message with the help of a tagline. Hence, if your business evolves anytime in the future, then it will be much easier for you to change your tagline instead of your whole identity & brand name.
  1. A tagline is similar to owning a personal billboard in the minds of your consumers. Once your tagline is in the minds of your clients, it could highly encourage them to:

Identify your brand/company

Remember you for any reference in the future

 

A catchy subject line can also be used in all publicity from a conversation on the phone to a press release. Individuals will start seeing you as an established & trustworthy business.

This will further help you grow your business as well as brand value in both online as well as offline world.

Final Words:

When you create a strong tagline, it reinforces the message of your brand as well as helps you connect with your target audience in a better manner.

The tagline is also one of the best ways to communicate with your audience.

 

Shannon Burnett-Gronich

 

Are you currently using a tagline, if so what is it?

Please comment below your experiences on communicating with your audience.

 

 

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How to Get PR When You Have Little Money

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websitebookcoverWhen I first started out in business I had a very low marketing budget.
(Almost nothing)
I wanted to provide for my beautiful family and I enjoyed meeting and networking with other driven individuals.
Over the first few years I searched far and wide for tools that I could implement in order to get publicity for my business with little to no marketing budget, and after testing various strategies and avenues I found a great step-by-step process for myself that grew to a point where I could share it with clients and friends and have since provided myself and everyone I know with over 3.1 million dollars in free press!
Since then, I wrote the book on it- literally.
I truly believe that with a little bit of drive and the proper tools that anyone whose business began in a situation similar to mine can end up in television, radio shows, newspapers, articles online and in the mouths of the perfect future clients and consumers of your business and/or product.
Sign up for my free guide and YOU can get started right now, too!

 

 

 

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Single Mom Goes from Zero to $3.1 million

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That single Mom was me! Most people think that marketing and press releases are something that comes natural to me.

Let me share how I got started over a decade ago.

As a single mother of two kids, my financial situation was always a struggle.  It seemed like no matter how hard I worked, with daycare and the cost of living, at the end of the day I was still broke.

I had a profound moment in my life that inspired me to start a business to help others find solutions for their health challenges.  I didn’t know how to start a business or run a business, let alone grow a business.

Talk about being scared!

I knew that in order for ANY business to be successful, it must market itself to get customers.  How would I reach MY market with no money to work with?? Successful marketing always costs money… or so I thought!

At that point, I started to really look at the concept of marketing.

What is marketing?  How much does it cost?  What makes a companies marketing successful?  I didn’t learn this in school.  I committed myself to learning everything I could about marketing because I knew if my business was going to succeed, then getting free press was my only way.  I started to look at businesses that had articles published in the newspaper and business people who had been interviewed on the radio. I started studying ways to get free publicity.

I started seeing a simple system that anyone could use to expand any marketing budget and get free press.

I discovered ANYONE can get publicity, have just have to know how.

Shannon Burnett-Gronich

What marketing are you currently using in your business?

Please comment below your experience with publicity.

P.S  Pay thousands of dollars for a publicist or learn how to do it yourself. http://shannongronich.com/training/oto-mediamagic/

 

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Breast Health – What’s your story?

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Working on a book and multi-media project to help prevent and even reverse breast cancer naturally. We have celebrity participants and marketing team to take the book to an Amazon Best Seller!! What we need next…..
We are looking for individuals that have utilized complimentary medicine or non-invasive treatments that have help them reverse cancer of any sort (especially breast). We want to share your story!!!

AND

We are seeking a handful of women looking to prevent or conquer breast cancer to join a pilot 8 week “Breast Health Support Group”. Applicants accepted will be implementing what doctors and other experts are sharing from the project, while being filmed and/or journaling their journey. No Cost!!!

Please share with us your story!
Office: 321-549-2128
www.ConsciousLivingPublishing.com
info@ConsciousLivingPublishing.com

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