How to be STAND OUT in all the marketing noise, without having to stand on your head!
Today, your customers are bombarded with promotional messages every single day.
Whilst most might just slip past the thoughts of your customer, there are a few that might just seep in guiding them toward or perhaps away from their future purchase of product/service.
The fact is, a tagline is similar to a hook towards the edge of the fishing wire & this is a type of hook which your business requires for luring customers toward your product or service!
You need to catch their attention.
Below are some of the major reasons why a business needs to have a powerful tagline:
- Businesses especially small businesses are booming and the amount of individuals looking to establish their own business is rising day by day. In fact, most of them have started quitting their daily jobs completely to start a work at home at business which they have always dreamt of. As a result, direct competition is rising all around the world & when you are inside a forest which full of similar trees, do you actually want to appear like most of the trees? Probably not if you’re truly looking to grow your business & searching for the clients who are ready to pay you big bucks! You need to be able to distinguish yourself from the crowd which can be best done if you have an interesting tagline!
- An interesting tagline is capable enough to give a clear message in regards to what your service or product is all about. And this becomes very important when you are looking to set yourself or your brand apart right from the start of your business.
- A catchy tagline can help you increase the versatility of your brand and publicity. For instance, rather than naming your business something that’s directly related to your service, product or benefit, you will be able to easily strengthen the message with the help of a tagline. Hence, if your business evolves anytime in the future, then it will be much easier for you to change your tagline instead of your whole identity & brand name.
- A tagline is similar to owning a personal billboard in the minds of your consumers. Once your tagline is in the minds of your clients, it could highly encourage them to:
Identify your brand/company
Remember you for any reference in the future
A catchy subject line can also be used in all publicity from a conversation on the phone to a press release. Individuals will start seeing you as an established & trustworthy business.
This will further help you grow your business as well as brand value in both online as well as offline world.
Final Words:
When you create a strong tagline, it reinforces the message of your brand as well as helps you connect with your target audience in a better manner.
The tagline is also one of the best ways to communicate with your audience.
Shannon Burnett-Gronich
Are you currently using a tagline, if so what is it?
Please comment below your experiences on communicating with your audience.
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