October 21, 2019

Simple Online Strategies That Help Your Business Reach More Potential Customers

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The power of the internet is proven. It offers several solutions for those who are trying to develop a personal brand, grow a business, or receive attention for another endeavor. Additionally, there is a good mix of free solutions as well as paid solutions. Here are four simple online strategies that can help your business reach more potential customers that are worth trying out.

Google Maps

If your business has a location, whether it is a storefront or office, it should be listed on Google Maps. Approximately 154 million people use Google Maps each month, making Google Maps a phenomenal tool for business owners to reach a huge potential audience. This is a free service that only takes a few minutes to set up. When a user is searching for a mall, restaurant, or movie theater, they may accidentally discover your company when scrolling around the map. If they are searching for a specific address, Google Maps shows what else is next to it if those companies are listed.

Advertise on Social Media

When your company’s budget allows, consider advertising on social media. You can always test the waters and decide whether to continue or not based on the results that you receive. You can also pick the best social media platform to advertise on based on the market you are trying to reach. Ads on Twitter are great for those who can write witty banter with a limited amount of characters. Instagram is great for the beautiful photos and visual ads, while Facebook has served as a good catchall. You can pick from display advertising, pay per click, and remarketing campaigns as well as affiliate advertising and video ads. If you speak with professionals in the digital marketing sector, they can go over your options. Based on your goals, budget, and preferences, they can offer you a number of suggestions.

SEO

Search engine optimization, or SEO, used to be an afterthought and an add-on service for digital marketing firms. Today, everything that has to do with online marketing and advertising begins with SEO. When professionals build a new website or revamp an existing site, they will deliver the final product optimized for the search engines. It is very important to ensure all your digital assets are optimized for the search engines because it allows them to be indexed. Indexing leads to exposure, and if your SEO strategy is well-executed, it will rank your website in the top three results. Optimized websites are architecturally sound, contain no broken links, and are full of relevant content. The search engines feel it is their duty to protect their users from those trying to game the ranks, so their algorithms weed out the bad websites as well as potential scammers.

Subscriptions

To reach more people online, consider starting an email list. Subscriptions to a blog feed, email list, or social media account updates help your followers remember that your company exists. Ideally, you are going to email relevant content that they will share with their friends and family. When that email list begins to grow and you have solid open rates, you can become confident that your online reach is growing too. 

Given that 3.7 billion people have set up at least one social media account and that at least 80% of consumers conduct online research before purchasing a product or service, capturing clients online is to your advantage. There are several simple strategies that can be used to help you gain traction among potential customers including Google Maps, online advertising, and SEO.

Interested in learning more marketing strategies? Check out this article next!

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Should I Allow Cell Phone Use at Work?

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Cell phone use in the workplace is a hot topic. Some experts claim that cell phones in the workplace can improve productivity. Others, however, say that it reduces focus among employees. Here are some things to consider.

Wasting Company Time

Companies and individual employers want to create and maintain a workplace that values efficiency and output. Allowing employees to use their cell phones while working can have unintended consequences. Depending on the type of work your employees are engaging in, it might be acceptable to allow the use of cell phones during designated times and in designated areas. However, permitting workers to have their cell phones out while on the floor can result in wasted company time, which is a risk you definitely want to weigh before permitting employees to use their mobile devices at work.

Improving Internal Communications

With regard to internal communication, however, the intentional use of cellular mobile devices in a work environment can have a positive impact. Allowing cell phones at work can increase access to information that is relevant to the task at hand, which, in turn, can increase productivity. Apps can be designed to facilitate internal communication with employees, which can lead to greater employee engagement. This potential for increased engagement and an enhanced work ethic should be considered when you’re making a decision about whether to welcome cell phones in your workplace.

Striking a Balance

Just as no two businesses are exactly the same, cell phone policies are often unique and depend on the type of work being carried out. For businesses that rely on internal communication advances, a cell phone policy that allows for certain apps to run while others are blocked is a strong compromise. On the other hand, if the work carried out requires complete concentration and could be potentially hazardous otherwise, a stricter cell phone policy will probably make more sense for that specific business. There is no one-size-fits-all cell phone policy, just as there is no right or wrong answer as to what a cell phone policy should look like. Knowing what your workers need to be safe and productive is key.

When all is said and done, ensuring workers remain on task and in good spirits is what matters the most. Having a strong knowledge of your employees’ work ethic and individual needs will help you best determine what cell phone policy is appropriate for your workplace.

Develop a more focused, productive team with coaching by Shannon! Sign up today.

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4 Foundations of a Scalable Business Model

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If you have decided that you want to build a scalable business, you’ll need to quickly learn how to lay down the proper foundations to support it. Not all profitable businesses are able to climb up the business ladder quickly. To build up a business, you need a business model that can quickly multiply revenue at a minimal incremental cost. For example, a piece of software takes a lot of labor to develop, but once developed, it can be copied repeatedly with the same minimum cost. However, a family restaurant is vastly different. Labor and fresh ingredients are costly, and while a family business can grow well and be profitable, it would be a poor business model. Here are some ideas on how to lay the proper foundation for a rising enterprise.

Set Your Business Plan

One of the most crucial mistakes when building a scalable business model is not starting with a business plan. Eventually, businesses will need to begin searching for investors and having meetings with bankers. Your business plan should be ready to go. However, a business plan is more than just a description of your product. Your business plan should contain information about the problem you’re solving for your target market, your solution, how your solution will benefit your target market, and the financials and forecasts to back it up.

Automate Wherever Possible

One of the key requirements of a scalable business model is that there is a set system for accomplishing tasks, and everybody follows the same system. Automating as much of your mundane tasks, such as data entry, is one of the first things you should set up so that you can save on hiring additional employees. You can also automate email responses and appointment reminders. At instances where automating is not possible, consider hiring a virtual assistant instead of a full-time employee to manage routine tasks. This will save you time and resources so that you and your key team members can focus your attention on the clients, product development, and potential investors.

Intelligent Sales Software

Many software solutions such as CRM and POS can help generate more sales, improve customer experience, and scale your business. When searching for software solutions, try to search for those that have integration functions so that you can integrate as many applications as you need into an application suite. Not only are application bundles usually less expensive, but software from the same family are also usually more powerful when synced together. In addition, adequate training and education on existing software can help your retail stores save time and money at the point of sale.

The Corporate Shield

Setting up your business as the right business entity can save you a lot of hassle and headache. While there are many business entities types available to register as LLCs and LLPs are the main business types that can help protect your business assets in the event of legal proceedings.

Building a scalable business model is a hefty enterprise that requires a lot of preparation beforehand. If you are thinking of building a business or is interested in making your current business profitable, make sure you follow these tips to build with a solid starting foundation.

If you need help setting up your business, I can help! Contact me to learn more about my coaching services!

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3 Marketing Strategies That Are Easily Trackable

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Establishing a good marketing strategy is essential to running a successful business. A good marketing strategy will provide you with the right data to help you better understand your overall revenue as well as the type of clientele that is actually responding to your marketing strategy. To obtain this information, you will need trackable marketing strategies. But how do you achieve this? Take a look at our top three recommendations to find out.

Email Marketing

Email marketing is one of the few proven strategies used by both small and large businesses. A well-crafted email marketing strategy can provide you with valuable data that can result in repeat customers. However, common mistakes such as buying an email list or simply making it very generic and forgetful can cost your company valuable time and money. One of the best ways to utilize email marketing is to test various sales pitches and visuals with your customers. You’ll also want to make sure you personalize your emails. You can do this by adding the person’s name as well as delivering your email within their time zone to increase the chance of it being opened.

Direct Mail Marketing

Who says physical mail marketing is dead? Direct mail marketing can be a very effective way to obtain new customers; you just need the right tools to take advantage of it. This means sending out a few hundred flyers to test out the effectiveness of your approach. Another thing to keep in mind is the length of your message, people are not looking through their junk mail, and when they do they read them, you want your message to be quick and effective. Outline any deals or discounts in a simple to understand format. Don’t forget to proofread before sending out hundreds or thousands of letters. Not only will this look unprofessional, but they will most likely never take a second look at your advertising again. In addition, don’t mail to everyone and anyone. You know who your potential customers are, so begin with them first. Roughly 5% of mail is undeliverable, so it might be helpful to utilize address verification to ensure that your mail is arriving where you want it to.

Direct Response Marketing

When people hear about direct response marketing, they often think of an email. Although that has been the traditional way to do it, technology has allowed us to do it in more modern ways For example, one method of direct response marketing you might see today is an e-commerce ad on Facebook or Instagram. With direct response marketing you can not only target your preferred audience, but once people start interacting with your ad, you can accumulate data. This data can then be utilized to track which of your customers are most likely to interact with your company.

Tracking the effectiveness of your marketing strategy is one of the most crucial things you can do to ensure the survival of your company. Therefore, it is vital that you understand not only the various mediums available to you but also how they can be utilized to provide you with the most effective results.

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How Managers Can Build a Team By Taking a Walk

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In recent decades, technology has provided us with the necessary tools to do practically all of our work from our desk. Gone are the days of having to track down your co-workers or boss to get their input. We have become much more sedentary as a society. This has caused a decrease in the average worker’s health, which can also affect productivity. As a leader, your role in the workplace is not only to supervise but encourage the most healthy, hard-working and effective team possible.

Clear Your Head

If you look at an average American workplace, it may seem relaxed. However, looks can be deceiving, as those who have worked in an office can attest. The constant back and forth emails, deadlines and the ever-glowing light of our computers can be stressful. For a different kind of break, managers can gather their teams once or twice a day and take a walk with them. This will allow them to build face-to-face relationships with managers and co-workers. In addition, walking will provide them the opportunity to clear their minds from the everyday stresses of the workplace. 

See Things from an Employee’s Perspective

Many times, solutions can only be discovered when different perspectives come together. A manager who constantly sits behind a desk attempting to solve all the company’s issues will probably not get too far. Gemba can help managers to solve any issues on hand and also boost morale around the office. Gemba walks are designed to take a manager around the workplace for the purpose of observing employees and their work, learning more about how things work at their level, and developing respect for them and what they do.

Create Healthy Competition

Friendly competition between employees can be a good thing. Competition boosts productivity and gives people something to work towards in an otherwise mundane workplace. Creating a challenge that encourages employees to see who can get the most steps per day is a great place to start. This will not only create a morale boost, but employees will also begin to become healthier throughout the weeks.

There is no doubt that focusing on team building can increase the morale of your employees. However, if you choose to implement this into your workplace, always make sure to think about how everyone can be included in the program. This will allow for greater discussions and a more inclusive, friendly workplace.

Get consulting from Shannon that will help you increase revenues, develop a high performance team, and avoid costly mistakes. Book a strategy session today!

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