April 21, 2021

What You Need to Build Resilience as an Entrepreneur


Becoming an entrepreneur is one of the most taxing jobs out there. Not only do you have to go through the trouble of creating an excellent product, but you need to pitch it to other experienced and qualified people. While it can be exhausting, you can build resilience in this field and become extraordinarily successful.

Learn to Take Criticism

It hurts when a professional rejects your product idea. You want it to be valuable to other people—especially if it is something you are passionate about. In these moments you can’t let a disappointing comment get you down. You must learn to embrace these corrections in a healthy way.

Going door-to-door provides plenty of opportunities to practice resilience. People might wave you away, be annoyed with your presence, or might flat out ignore you. This work will prepare you for rejection in the professional sphere. Potential investors will often critique your product, but these can be meaningful development tools. Ask questions and see what they suggest. This is how to handle criticism with poise.

Fail Successfully

Sometimes you fail so immensely that your business can’t get off the ground. If this is you, don’t feel discouraged—this happens to more people than you might expect. Starting a new business comes with a high risk of failure, with 45 percent failing within the first five years.

When this occurs, you might be tempted to swear off the idea of working as an entrepreneur altogether. But it can also teach you essential life lessons that you can implement into future products. Ask other people who have gone bankrupt because of faulty businesses what they have done to pick themselves up. You will no doubt find something useful.

When in Doubt, Work it Out

The worst thing you can do as an entrepreneur is nothing. People occasionally feel so nervous about failing that they become paralyzed by the decisions they need to make to become successful. In these scenarios, one slogan should be on your mind: “When in doubt, work it out!”

Just getting yourself out there is a great way to make some progress in the business world. Once you start, you’ll find that it gets easier with time. Discouragement keeps you down mentally and physically. Don’t let it!

Resilience will go from something you lack to being one of your best qualities. Rejection just opens up new opportunities in the future and allows you to handle problems with ease. It will build confidence and your product’s user base at the same time!

Read this next: How Your Business Can Capture a More Diverse Set of Customers


How Your Business Can Capture a More Diverse Set of Customers


Figuring out your niche is important, but when you are trying to grow your business, you sometimes need to expand into a more diverse customer set. Learning how to expand your reach while simultaneously maintaining your current customers is a huge challenge, but it’s not impossible. Doing it right will pay off and give you the tools you need to improve your business and get more out of your everyday business interactions

Offer Broader Products

Your current products and services have gotten you to where you are today, but if you are looking to grow, it is worth the investment to expand what you offer. When you think about expanding, remember that you don’t want to stray too far from your current offerings. Choose new products and services that are related to what you currently have while still being different. This will give you the easiest transition and make marketing your new products and services a little bit easier. Talk to your current customers about what they would like to see added to your company to start getting ideas.

Improve Your Social Media Game

Social media is awesome because it allows you to reach a broad audience without having to spend a lot of money. The more effective your social media presence is, the better you will be at building a diverse audience of potential customers. More than 70 percent of Americans have social media accounts. That means that you can use your social media presence to reach tons of people from your community, in the US, and across the globe. You have this great tool at your disposal, so you may as well learn how to use it appropriately and grow your audience.

Listen to Your Customers

You can’t expand into more customers and more diverse customers if you don’t have a good understanding of where your customers are right now. Take time to gather customer feedback and to listen to what they have to say so you can figure out your next steps. When your customers leave reviews, take the time to respond (whether their reviews are positive or negative), this can help you to learn more about those customers and to set the stage for your future growth. The more you know about your current customers, the easier it will be for your brand to continue growing and diversifying.

When you run a business, it’s important to expand your customer base and add diversity. Doing so can help you to be more successful and work towards a successful future.

For more help marketing your business, make an appointment for some marketing consulting!


How to Effectively Outsource Your Vital Business Functions


In a small business, you usually don’t have the manpower to do everything yourself. Outsourcing is a useful method for small businesses to get more done. By paying another company to take care of certain services or production needs, you can focus on the things that matter.


An outside marketing firm can be a useful asset in helping your business grow. All you need to do is give them your marketing budget and tell them about your products and services. They can take care of everything. You can set it up so that everything is left up to them, or you can require them to obtain your approval before moving forward with your customized marketing campaign. Although it will cost you, outsourcing your marketing will put the task in the hands of experts with the time to get the job done right.

Customer Service

While the customer may not actually always be right, they think they are. Not being able to answer their complaints could cause serious public relations problems if they decide to make a stink about their issues. However, fielding customer complaints can be difficult for a small business. Fortunately, this is a task that you can outsource. Inbound call centers handle calls coming in from customers. You just need to provide the call center with training on the proper procedures and protocols that you wish them to take depending on the type of complaint that the customer has.

Human Resources

Human resources are all about finding, onboarding, and managing the talent in your business. This can be an extremely difficult job. Not everyone has an aptitude for running quality interviews and picking the good candidates from the bad ones. Fortunately, you can easily outsource this task to an HR firm. But that’s not the only task you can outsource. You can outsource job and safety training as well as more delicate issues like workplace bullying and harassment management. You can also outsource payroll, attendance, and benefits plans. Outsourcing human resources can help alleviate the burden of organizing and implementing these tasks.

When you stop and think about it, you can outsource just about every task related to running your business. Outsourcing allows you to keep costs under control, increase efficiency and focus on the parts of your business that you enjoy and are good at. Just make sure that you don’t compromise on quality when you outsource.

Read this next: How to Get Customers to Keep Coming Back to Your Store


How to Get Customers to Keep Coming Back to Your Store


Building up your client base and getting established regulars is the key to any successful business. It can be hard to translate your first sale to a customer into a pattern of returning, but with the right business strategies and attitude, you can make it happen.

Create a Points Program

Loyalty programs are a great way to build up your customer base and keep getting customers coming back. A points program is one great way to make that happen that will help your customers develop a positive habit of returning to your location. You must have a good understanding of your goals for your points program and your customer’s needs so that you can create a system that benefits you both and brings your customers back to your store regularly. Your points program can also help discourage customers from frequenting other stores instead because they know they will get rewards they love from your business.

Offer Store Cards

Though many rewards programs focus on offering discounts, offering rewards that feel more concrete can be a great way to generate return traffic. Offering gift cards is also a great way to increase sales. A gift card feels like money to customers, so they don’t want to waste it. This desire to come and spend their gift card will help get them back through your doors sooner rather than later.

Provide Excellent Customer Service

If you make your store the kind of place where people want to spend their time, they will want to come back again and again. Having good customer service is the key to providing the kind of environment that customers want to be in and return to. When customers know that your employees will treat them with kindness and respect, they will want to frequent your store and return with their friends. Establishing the kind of customer service that is remembered positively takes time, but it will save your business in the long run. 

Getting the first sale from a customer is a big step, but when you can get customers to come back again and again, that’s when you’ve made it. With the help of these tips for developing relationships with your customers, you should be in great shape to get your customer to return to your store and even become regulars.

Read this next: How to Get Customers to Trust in Your Brand


How to Become a More Trusted Business


The trust between a consumer and a brand is just as important as any other relationship. When a brand is able to make a genuine, truthful connection with a consumer, it’s able to create brand loyalty. This connection provides the basis for a solid, mutually beneficial consumer-brand relationship.

Follow Through on Promises

Following through is the act of carrying out customer requests. This is an important part of quality customer service. Words without action are simply words. Customers want to see action, results, and proof that their requests have been heard and handled appropriately. Following through is essential to keeping customers loyal. If you are constantly promising your customers something, then they’re going to expect you to actually do what you’re promising. They won’t return to your business if you don’t follow through with your actions.

Protect Customer Data

Customer data is like currency in today’s information-based economy. Regardless of your industry, you probably collect, store, and share information about your customers. Keeping this data protected will ultimately help protect your business. Even if you don’t face legal action, your good reputation could be significantly compromised by data security breaches. Security breaches can erode consumer trust and ultimately hurt your bottom line. Popular wisdom may hold that large businesses are most at risk for identity theft and fraud – but that’s not the case. Cyber liability insurance can protect your business in the event of a data breach.

Offer Excellent Customer Service

Your customer service is key to your business’s success. It has a major impact on customer loyalty and retention. This means it’s absolutely essential to have dedicated support staff and to set high standards for the speed and quality of your service. It’s hard to earn trust and loyalty when your customers feel like they’re being treated like numbers.  Instead, your goal should be to offer efficient, consistent service with a personal touch. Satisfied customers become devoted buyers when a business is trustworthy and provides good customer service. Loyal customers will also provide positive endorsements and good online reviews that can help businesses strengthen their brand.

Trust is not just something you hope for and expect to receive without any effort on your part. It takes work, time, and a few tricks up your sleeve to get the consumer trust you want. Following through on your promises, taking steps to protect customer data, and offering excellent customer service will help you to create a business your customers will trust.

Improving your business on your own isn’t easy. Contact me to see how I can help you develop it so you can find greater success.