Shannon Gronich – Page 20

How to Protect Your Brand Identity

October 7, 2022 by Shannon Gronich Leave a Comment

One of the most important things your business can do to be successful is to have a positive brand identity. This reputation that you’ve built up among your customers determines how other customers interact with your company. Consequently, the better peoples’ experience is with your brand, the more likely they will continue to do business with you. Do the following to help protect your brand identity.

Monitor Reviews

Customer and client reviews are one of the best resources for your business to manage its brand identity. If a customer has a memorable positive or negative experience with your company, they will be able to leave a review that allows you an outside look at your business. Reviews allow you to see how your business has been perceived by its customers. If these reviews are largely positive, you’ll know that your company is doing well. If you find negative reviews about the same part of your business, it could be a helpful indication of what your company could stand to adjust. Monitoring these reviews allows you to stay on top of your brand identity and help it remain positive.

Register Your Trademarks

Because you’ve invested so much into your business and your brand identity, the last thing you want is to lose your work to another individual. Registering your trademarks for your business protects your information and your brand identity. Registering a trademark will help protect your intellectual property from theft. Besides just your business ideas, it’s also important to register your business for other various services. Your company’s domain, as well as any social media accounts, should be registered quickly to protect your company’s brand identity.

Establish Brand Guidelines

To ensure that your brand identity remains protected on all sides, you should establish brand guidelines for those within your company. These are general rules for your employees to follow whenever they are representing the company. These guidelines will show exactly how you’d like the company to be portrayed, and what the brand represents. These guidelines will then determine how your employees handle customer interactions, both positive and negative. If everyone who works within your business knows exactly how to conduct themselves at work, you’ll be able to firmly protect your brand identity.

One of the most important things for a company to establish is a positive brand identity. This identity classifies how your customers see you, and the reputation you’ve built up in your business. Taking care to protect this identity keeps your business performing its best.

Check out this article on what your business needs to stand out visually!

Filed Under: Business

How to Celebrate Important Milestones at Your Business

October 5, 2022 by Shannon Gronich Leave a Comment

If you own a business, you know how hard it can be to meet important milestones. Experiencing growth and success can be especially difficult given the current economy and how competitive businesses are with one another. When you see growth and success, it should be celebrated appropriately to boost employee morale and maintain momentum. So what can you do to celebrate reaching important milestones?

Create a Gift Basket

Employees love receiving gifts. Gifts show employees they have a more meaningful relationship with their employer than something that is strictly work-only. Don’t just pay attention to your on-site employees though. Gift baskets are also great for creating unity in an increasingly remote-based workforce. This is because employees—no matter where they are—will have physical objects and gifts to remind them of the company. Employees may feel more united with the company and their coworkers when they receive a gift basket. They will know that their individual efforts are noticed and appreciated.

Host a Party

A party is a sure way to celebrate any major event, including reaching important company milestones. Employees will be able to celebrate with you and the company. Parties make it easy for everyone to soak in positive vibes and get excited. Not sure how to get everyone pumped? Start with music. Music at your company event can help set the mood. Make sure you choose appropriate and upbeat music if you’re the DJ. If you’re hiring a DJ for your party, clearly communicate your expectations and standards for the music they play.

Have Giveaways

Giveaways are another great way to get your employees celebrating. Choose to invest in high-quality gifts, not just company paraphernalia. Even if it’s good quality and on the more expensive side, giving away company paraphernalia comes across as cheap and boring. High-quality gifts suggest more thought and effort went towards procuring gifts for the giveaway. Employees will understand that the company is doing well thanks to reaching milestones and has the budget and the desire to get great gifts for giveaways.

As your company continues to grow, your idea of an important milestone will change as well. Milestones may include things like hitting a goal for a certain number of clients or sales within a quarter. Remember, no matter how small or large your business is, it is still crucial to celebrate milestones. Celebrating and recognizing your important milestones can help you reach many more in the future.

Are you ready to take your business to the next level? Shannon Gronich can help! Click here to see how you can benefit from using Shannon for your business and marketing consulting needs.

Filed Under: Business

How to Avoid Critical Mistakes When Running a Business

October 5, 2022 by Shannon Gronich Leave a Comment

Boss and executive team feeling stress and serious of fail business, partners holding heads in hands depressed by failure and exhausted with problems with a pile of work.

Running a business is incredibly intricate and complicated. There are dozens of moving pieces, and it’s easy to slip up now and again. However, any big mistakes could lead to your business closing and financial trouble for you. Follow these tips to ensure that you avoid costly mistakes while running your business.

Create a Comprehensive Plan

Running a successful business takes massive amounts of organization and planning. To ensure that you avoid any critical mistakes in the day-to-day of your business, it’s important to create a comprehensive business plan. This should ideally be done in the very beginning stages of running your business, but it’s always important to update your plan as your business grows. This plan will include things like customer interaction, pricing, return policies, etc. Having this plan as a constant reference allows you to know how to handle more situations and avoid making mistakes.

Keep Track of Your Financials

If you make mistakes in your business’ financials, it has the potential to cause detrimental damage to your business. Your business’ finances are what allow you to pay employees, restock your inventory, and pay for your business space. Working with a professional accountant will help you clean up your finances. It can be expensive to hire an accountant as a full-time member of your staff. It’s much more financially feasible to outsource your accounting needs when they come up. Your accountant can help you see where you’re spending too much, and can also help you file your taxes when the time comes.

Delegate

As a business owner, it can be easy to take on extra responsibilities and quickly become overwhelmed. Because you started the business, you likely feel as if you need to personally be invested in every aspect of it. However, you must learn to delegate to focus on more important parts. For example, you may want to personally oversee your business’ finances. However, if you’re not a trained accountant, this can actually cause more harm than good. Hire experienced, well-trained professionals to handle various parts of your business that you don’t love or aren’t skilled in. This leaves you with more freedom to focus on the aspects of running a business that interest you.

Running a business involves a lot of trial and error, and you will definitely make mistakes. These are great learning opportunities, but it’s important that you avoid making any large errors that could damage your business. Be sure to avoid making errors like these when running your business.

Check out this article on what your business needs to stand out visually!

Filed Under: Business

Accounting Mistakes You Should Avoid at Your Business

October 4, 2022 by Shannon Gronich Leave a Comment

Accounting is fundamental to all business. No matter how much you would like to stick to the interpersonal, creative side of your business, you’re always going to need to run your finances properly to function. Here are some of the most egregious accounting mistakes that new business owners tend to make.

Not Recording Every Expense

Carefully and methodically recording every expense may be a pain. It might be obnoxiously time-consuming as well. But at the end of the day, having an accurate record of your expenses will be enormously useful to you for a myriad of reasons. First of all, having an accurate expense record will help you create an accurate budget. You’ll be able to see – without exception – every business cost, ranging from insignificant to life-changing. You’ll be better able to confidently organize and plan costs for the future. And, at that special time of every year, you’ll be prepared for tax season.

Getting Taxes Wrong

Taxes are probably the most important single reason that you need to record every single expense. Messing up your taxes can result in the best-case scenario of a hefty fine, and the worst-case scenario of you in prison. Having a comprehensive record of expenses will mean you will know exactly what you need to deduct on your tax paperwork. It’s critical to get things like tax withholding right when doing payroll, and your records will help you keep that process straight. And finally, if the IRS ever decides that it’s time to audit you, you will have a complete and clean record to let them parse. Being audited when you haven’t kept your records as thoroughly as you should have can be disastrous.

Constant Planning and Budgeting

Most business owners know that they need a financial plan before opening their business. But to run as smoothly as possible, you’re going to want to keep an ongoing, updated plan that can be adjusted when you need to. Looking at your business’s current financial trends means that you can try and better understand in which direction your market and your business are headed. You can create budgets based on conclusions that you or a consulting analyst have drawn.

Good financial practices will ensure that your business avoids that worst-case scenario. Start-ups and small businesses demand a lot, after all; they can bankrupt someone who isn’t careful or lucky. All the more reason for you to put in the effort and care your business deserves.

Check out this article on how to maintain your company’s app!

Filed Under: Business

How to Keep Employees Happy at Your Company

October 4, 2022 by Shannon Gronich Leave a Comment

When you are running your own business, it is important to make sure that you are doing what you can to make your employees happy. They are one of your most important resources and without the help of a great team of employees, your business can’t be successful. As a business owner, you are in a great position to assess the needs of your employees and work to meet them so they are happy working for your business.

Promote Work-Life Balance

Sometimes you are going to need a lot of work to be done, but even in those times, it is important to promote work-life balance. Burnout can be a huge problem for business owners, and the main contributing factor is having employees who are overworked and stressed. You must establish a company culture that prioritizes taking breaks and getting away from work so your employees can focus when they are in the office. This will help to reduce burnout and improve productivity by creating a positive work environment for your whole team.

Create a Robust Benefits Package

The benefits that you provide your employees show them that they are valued and help to keep them healthy and happy at work. As you are working to create a benefits package, talk to your employees about the things they need. Once you have established your benefits package, it is important to maintain those benefits to keep employees feeling supported at work. Your benefits should include health insurance, PTO, and retirement benefits in addition to other benefits that are specific to the needs of your team. As an employer, you have a variety of retirement plans to choose from.

Recognize Good Work

Your employees are working hard to make your business the best it can be. There is some satisfaction in doing a great job, but it also helps to have an employer who will recognize your good work. When you have a great employee, you can help them to be happy at work by recognizing the great things they do. As you show your employees that you are paying attention and value the work they do, you will build a stronger relationship that will help to move your business forward.

As you continue to grow as a business owner, you can find more and more ways to make your business great. The most important part of that plan is making sure your employees are valued for the work they do. When you can maintain your employee relationships, you can make your business an incredible place to work.

Check out this article on how to diversify your risk as an entrepreneur!

Filed Under: Business