June 29, 2017

Who I Voted For

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The infamous questions prior to an election – Are you planning to vote? Who are you voting for?

The infamous questions after an election – Did you vote? Who did you vote for?

Some are very open about their voting choice whereas others strive to maintain their privacy about theirs. Some elect not to vote at all. There are various reasons as to why people are so open or so reserved with announcing who or what they are voting for. Perhaps some don’t want to engage in a debate with family, friends and co-workers over a matter of difference in opinion. Perhaps some strive for that thorough discussion with others. Perhaps some want to promote their beliefs while others wish not to be swayed in their thoughts.

Was I most recently asked who or what I voted for? Of course! Am I willing to share my votes with you? You bet!!

I vote for businesses to excel. I vote for collaborating. I vote for communities to come together. I vote for single mothers not to feel overwhelmed with trying to run a business and raising her children at the same time. I vote for the welfare of our children. I vote for more family time. But, what I TRULY vote for is for the combination of all.

I stand behind small business owners who network within their community; who have the understanding that coming together as one carries so much further than trying to do things individually. Individually, businesses are a single rain drop in the scheme of things but together they are the storm. Be the storm!

When business owners collaborate with like-minded individuals, the viral effect is for all to excel. I vote for all businesses to adopt this practice. The single mother business owner who networks and collaborates will raise more awareness to her own personal company (and others) which in turn will create personal time for her to enjoy her children. The busy grandfather who spends all of his time trying to generate new leads for financial stability can alleviate his schedule by investing half of his time in group collaboration, thus allowing him more free time to watch his grandson play baseball or his granddaughter perform in her ballet recital.

We are all a product of our environment each bringing with us what makes us unique and when we work together to achieve a common goal within our community we tend to reach and exceed at a much faster rate and reap the rewards in ten folds. Reciprocating services with one another, reaching out to our business neighbor, helping others prosper — all of this aides in bringing our own personal businesses to a higher ground.

I vote for more group effort focusing on what we have in common and how we can serve our community. I vote for all of the sole proprietors to find themselves in the land of majestic professionalism by changing the thought that “sole” means you must do things alone. I vote for branching out and extending that helping hand to others in the business world through group collaboration. I vote for business owners to introduce other business owners to people they know or do business with.

So, today, I tell you where my votes lie. They lie within the overall growth of the world….The growth that YOU can contribute to and be a part of. The opportunity is here and it’s knocking. Answer the door!

Share what’s in your heart!

shannonsignature

 

 

 

P.S. Come collaborate with us at the upcoming Business Acceleration Summit – Mentors & Mastermind Mixer in Melbourne, Florida.

 

 

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Being a Rebel Entrepreneur

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rebel-shannon-1For those of you who have been following me for a while, you may remember my life circumstances that gave birth to the cross-country Dare to Live Challenge several years ago. (If not – no worries. I shared the full scoop in a recent interview in The Rebel Entrepreneur Summit. You should definitely check it out!) I’ll give you all a little hint, though: the inspiration was born out of a tough time in my life … and then deciding to make a tough and rebellious decision to finally share about it openly & vulnerably.

But, more recently, there has been a part of me that has been holding back. The voice of a well-respected business mentor has been in my head suggesting I only talk about certain things in relation to business. So, I sometimes find myself asking, “should I share this story .. or no?”

And, to be honest, that hasn’t felt completely right or authentic to me.

This is why, when my truth-digging, storytelling friend Dawn Gluskin, asked me to join her on the Rebel Entrepreneur summit to talk about the rebellious act of actually bringing your SELF to your life and business … I felt called to join in on the conversation!!

As they say, the right people show up in your life at the right time for a reason. (This, by the way, is why building a community of entrepreneurs is such a big part of my mission. Being part of a community allows for these opportunities to show up at just the right time).

Dawn has 10 experts lined up and we are all candidly sharing the behind-the-scenes of what it REALLY looks like to be an entrepreneur & talking all things self-expression, vulnerability, and breaking the rules like a boss.

In my interview with Dawn, I revisit my Dare to Live story and we talk about the behind-the-scenes of what it really looks like being an entrepreneur in my life right now. (Hint: An adorable toddler is involved!)

We’re also sharing tips on how to grow your business & amplify your message — just by rebelliously bringing more of your self and story to the table.

Register now for FREE access to all the Rebel Entrepreneur videos, plus biz-building BONUSES from all the guests.  

I promise, you’ll want to hear these stories.  And, you’ll feel inspired and courageous to take rebellious authentic action in your own business!

Xo,

Shannon

PS – Don’t forget to register NOW for the Rebel Entrepreneur Summit.  You don’t want to miss out on these juicy interviews & bonuses that will teach & inspire you to quickly & authentically grow you biz & brand.  They won’t be available for long, so register now!!

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Tips for a Successful Elevator Pitch – Engagement

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MediaMagic Elevator PitchWhile an elevator pitch needs to be short & to the point, it must also feature a well-defined objective. Every example used and point made must work to complement the point that’s being argued during the pitch. For instance, if a job aspirant starts a discussion with a possible employer during a career fair, then their elevator pitch must rotate around why they’re the best person for the job.

Prior to creating an elevator pitch, it’s crucial for you to actively envision the intended goal of the dialogue & formulate an objective from there.

The next step must be to explain how you’re going to accomplish your intended goal. For example, a job candidate must highlight the experiences and skills which make him/her the best person for the required position. Most professionals find this part of the elevator pitch quite challenging and end up losing their focus.

You want each single step of your elevator pitch to strengthen or support the proposed goal of the talk.

Lastly, it’s important that you let your intended prospect know why their role is so important for you to attain your goal. For instance, if the intended objective of your pitch is to acquire an investor for your company, then you want to emphasize how the investor’s assistance can benefit your company.

It’s critical that your elevator pitch is specific & crafted in a way such that your target audience knows why they’re invaluable for accomplishing the final goal.

What would you say if you were stepping into an elevator with Oprah or someone you wanted to connect with who would transform your business?

To your business & life success,

Shannon Gronich Media Magic

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7 Fundamentals for Your Press Kit

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press kit Media MagicA media or press kit is an essential part of your marketing strategy as it allows the media to take a look at your body of work instantly so that they can make the decision to run your press release quickly without needing to do much outside research.

You want to make your press kit a vital part of your business. It is important these days that your press kit is available both physically as well as electronically.

Here are the fundamentals for every press kit:

1. Articles written by you

Include any previous articles you have written in the past along with the press kit. This will show instant credibility, help you stand out from the crowd, and showcase your writing style and area of expertise. If you are online, you may want to include some of the positive reviews of your blog as well, showing the relevance and interest of customers.

2. Articles written about you

It is always more powerful if a third party expert is talking about you rather than you promoting yourself. If you have come across any articles written about you, add them in your press kit.

3. Power Bio

Make sure your power bio is concise and to the point. In my 12-step power bio complimentary guide, you will find all the details to create a bio that stands out. Offer relevant info about your current field whenever possible. Also, you can add something about your partner, kids, or possibly your interests in a single sentence; however, avoid writing an entire paragraph about them.

4. Action Photos

Pictures are a great way to tell a story and engage readers. Action photos are what the media is looking for to include in articles. Many people believe that a headshot is the most important and, although it is very important, having a shot of you doing what you do in action gains the most attention. A high resolution image of at least 300dpi is required for any print media. Do have an updated headshot as it is needed; however, action photos hands down get picked up and printed more times than a headshot.

5. Press Release

Professional and compellingly-written press releases are one of the most important elements of a press kit. Add your website URL within the press release for additional reference.

6. Other related press clippings or endorsements

These may include quotes from authors, newspapers and magazines, and experts in your industry. Endorsements are great. It is important to include the name of the person, title, & association. Idea endorsements can be powerful; when other experts in the field are agreeing with your point of view, it adds credibility to you!

7. Company Marketing Pieces

You can also consider creating a customized pocket folder in order to distribute your info, along with the business cards, slip sheets, tri-fold brochure, etc. These can help you position yourself and your brand as an expert in your industry. Include your speaker sheet if you want to attract speaking opportunities.

Your goal in creating a suitable press kit must be to offer all of the important info which the media needs if they decide to write about your product/service. Make sure you’ve made the job of the media person easier. A professional, attractive, and informative press kit can really set you apart from the competition.

Share your press kit here for a free publicity opportunity right now!!

Happy to give feedback upon request.

To your business & life success,
Shannon Gronich

P.S. If you’re enjoying learning how to get free publicity, positioning yourself as an industry expert, and developing your media kit, however you haven’t started your 12-step power bio yet, NOW is the time. You will love this help I am offering with a step-by-step guide FREE Go to http://shannongronich.com/training/powerbio2/ to check out NOW you won’t be disappointed!

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Creating A Press Release Tagline that Sizzles

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taglinesgettothepointA tagline, or many times called the subject line, is the first impression and the most important part of a press release. This is the very first item the media will see or hear.

A relevant & original tagline can grant you an amazing ability to intrigue your audience into reading further. This allows you to express something fascinating about your product or service. You then can use this tagline on almost everything, starting from your website to the letterhead and any other marketing tools you may use.

Taglines can help you transform your press release from average to something the media wants!

Below are some tips which can help you come up with press release taglines that sizzle:

Why Reinvent – Copy from the BEST

Study the covers of different magazines; check out different TV shows to try to identify specific sayings which catch your attention. Many of the top publications have spent millions in market research to ensure they capture the eyes of their readers.

KISS – Keep It Short and Sweet

Eliminate anything which may not be the most essential elements to what would get your audience intrigued so that they will want to read more. Preferably, you must try to reduce it to a single key element or at least look to keep it to no more than five to seven words.

Use Numbers – They Capture the Most Attention

Numbers are a great way to attract the reader’s eye to a clearly defined topic. You do not include all the details in the press release itself; however, it is a perfect place to showcase what you know and to have the editor wanting to know more.

Here are a few examples I have used over the years:

11 Mistakes Even the Smartest Exhibitors Make

85 Ways to Improve Your Health in 6 Hours or Less

9 Essentials to Creating Sustainable Partnerships

Take your key components into account and give it a go in crafting a tagline for a topic you want to share with the masses. Even using google AdWords to see what your audience is looking for can help.

What tagline in your business has worked best for capturing attention?

Share taglines below and get feedback.

To your business & life success,
Shannon Burnett-Gronich

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