May 28, 2022

How to Sell Your Personal Brand as a Real Estate Agent


When you are working as a real estate agent, a lot of your ability to find and keep clients is based on your personal brand. But it can take time and work to figure out what your brand is and how to really sell it to potential clients. If you can master your personal brand and market it to others, you can make your real estate business as successful as possible.

Use Social Media

One of the best ways for you to connect with your customers is through a social media platform. If you can build an audience on social media, you can interact more with customers and start building up a larger client pool. Make sure to be active on your social media platform and to stay consistent with your brand. Respond quickly to comments and messages so you can build a reputation on social media as well as in person. You can also use social media for targeted advertising based on your location.

Create a Website

In the modern world of real estate you can’t be as successful as possible if you don’t have a website. You also need your website to be well designed, highly functional, and easy to navigate. Visibility is crucial for gaining clients in the real estate industry, and your website is one of the main ways that people will learn about you and start interacting with your brand. Having your website professionally designed can help you to put a professional face on your real estate business.

Choose a Niche

Having a niche is a great way to give your personal brand more meaning. When you are trying to make your brand work for everyone, it is hard to make things happen. But when you know your niche and your audience, you can tailor everything you do to their needs. You can focus on particular kinds of properties or even specific geographical regions or price ranges. With that focus you can better suit the needs of your clients and make more of a name for yourself while you are at it.

As a real estate agent, your personal brand is a huge part of your ability to succeed. When you feel confident that you can reach the people you need in a way that will appeal to them, you can be far more successful. Now is a great time to start developing your personal brand and selling it.

Check out this article on how to prepare for the worst at your business!


How to Find a Space to Work as an Entrepreneur

When you are creating a business, you’ll need to find a space to work. You have a lot of options to choose from. You can use coworking arrangements, lease office space, or look at shared office space. Each of these things are good options if you are trying to build your business without losing a lot of money on office space.

Use Coworking Arrangements

There are many benefits of coworking spaces. Coworking offices are extremely convenient for early stage businesses. They can come with everything you’ll need including amenities, lounging areas, private offices, and a professional business address. However, using a coworking space can be expensive. It has become popular and this means that the prices have gotten higher. The other thing to remember is that it can’t accommodate large businesses. It is a better fit for a small company that consists of 10-20 people.

Lease Office Space

Leasing office space is another option for your business. You’ll be able to do what you want with the space without worrying about sharing it with others or using a coworking arrangement. According to Franchise Gator, with many businesses closing, you may have great ability to negotiate leasing rates with landlords. Landlords might help pay for certain utilities, like water or housekeeping. Leasing an office space is still more cost effective than buying an office space. You also will be able to lease in a nicer area than if you buy a space. However, keep in mind that rent may be higher than other options and you will have to work with a landlord.

Shared Office Space

This is a type of office space that you share with another company in order to split the costs. Startups with small budgets can benefit from sharing an office with another small business. Especially if they can work well together. For example, a marketing company might work well with an advertising agency. According to RocketSpace, using a shared office space can help you save money, improve networking, increase flexibility, and can give you some educational opportunities.

As you work to build your business, you shouldn’t have to worry about losing too much money on your office space. You can look into using coworking arrangements, lease office space, and use shared office space. Each of these things are good options if you want to save money on your office space to use elsewhere.

If you are looking for that extra help you need for your business, check out our coaching services!


Qualities and Actions That Help You Become a Successful Business Leader


As a business leader, you’re responsible for correctly guiding those under you and delivering positive business results for the company. Being a business leader is rewarding when you approach it in the right way that is built on a set of solid guiding principles. Here are some of the most essential qualities to have and actions to take to become a successful business leader.

Treat Employees Right

It’s important to avoid different types of discrimination that can often take place in a work environment and focus on treating employees equally. You should create clearly defined rules and enforce them the same for all employees. This helps prevent the problem of appearing like you’re playing favorites.

When employees feel like you’re showing favoritism, they will become less motivated and begin to feel more resentment the longer the perceived unequal treatment of employees continues. If you ever chat with an employee about topics unrelated to work, then you’ll need to remember to talk to all employees that week. When you only talk to some employees about non-work related topics, it gives the impression that you favor them.

Show Integrity

Be honest with people in all facets of your business, including employees, customers, suppliers, business partners, regulators and investors. If you get caught lying just once, it can ruin your reputation and break trust not only with the person you lied to but others who must interact with you. Integrity goes beyond honesty. It also involves having morals and operating based on those morals.

Consumers increasingly care about where products are sourced, how employees are treated, and the ways that business leaders conduct themselves morally. Integrity is equally important to your clients as it is for your own employees, so always strive to stay focused and not deviate from your set of morals.

Master Self-Discipline

Discipline is what keeps you doing the things you need to do, regardless of how you feel. Thus, it’s one of the most important qualities you must have to become a successful business leader. Master self-discipline by committing yourself to lifelong personal development, schedule time for monthly reflection, monitor your progress toward your goals, and practice it every day.

Over time, practicing self-discipline every day and learning new ways to stay in control of yourself will help you master this key quality. You will also become a good example to others when you’re the kind of person who always keeps your word, shows up on time, stays calm in stressful situations and successfully executes plans.

When you focus on the above qualities and actions, you can shape yourself into a successful business leader. Remember that treating employees equally might require additional planning and awareness on your part. You may be genuine in your attempt to treat everyone the same, but certain actions, like only making small talk with some employees, gives the wrong impression. Also, act with integrity, and stay in control of yourself.

Check out our other business-related resources.


Nail Your Short Presentation at Work with These 5 Tips


Making a brief presentation at work may seem like a no-brainer, but preparing one can prove to be challenging. It’s always a good idea to iron out the details of your presentation well ahead of time so you can nail it when the time comes. Here are five easy tips that can help you give an informational, inspiring and persuasive presentation in the workplace.

Keep the Audience Interested

Few things are less interesting than having to sit through a presentation that’s given in a monotone voice. Use voice inflections and intonation to emphasize important words and transitions, and pause momentarily to let important ideas sink in. If the occasion is informal or semiformal, you might address the audience directly rather than discussing the topic in third person. Use examples and details that relate to listeners so they can feel included, making references to daily life or demographics that connect with people in the audience. Also be sure to make eye contact occasionally with the audience throughout the presentation.


Pace Your Presentation

Rather than choosing to simply wing it and hope for the best, practice pacing your speech beforehand. Make an outline with key points and rehearse the talk smoothly from one point to the next. Keep an eye on the time to ensure your speech stays on track. A good rule of thumb for giving presentations is that every minute is roughly 125-150 words spoken, so a 5-minute speech would usually require 625 – 700 words. That being said, it’s always a good idea to plan for a few extra minutes in case audience members wish to ask questions afterward.


Incorporate a Story

Everyone loves to hear a good story, so aim to include some type of story in your talk that illustrates one of your presentation’s principles. A good choice is to draw from current events in the news that many in the audience will have heard of and perhaps identify with. You can also use personal experience or observations about the lives of others in certain situations. Using characters, real or fictitious, and a narrative format often encourages the audience to listen more attentively, and it can stoke their interest in your topic.


Use Humor

Like smiling, humor is a universal element that everyone can relate to. Many successful speakers start a presentation with a humorous anecdote or a comical remark about the context for the presentation. Use lighthearted humor rather than a sarcastic tone. However be sure to avoid slapstick comedy, which can dilute the seriousness of your topic and cause the audience to feel more entertained than educated. Self-deprecating humor is another easy way to start the presentation and often helps to put the speaker on par with the audience.


A short talk can feel like it is over much too soon for audiences who enjoy and appreciate what they hear. Practice beforehand and give listeners fun and interesting things to consider. By following these steps you can ensure that your talk will not only be interesting to hear but also have the desired impact on your audience.

If you feel a little lost on or anxious about leading or running a business, then let Shannon Gronich help you out!


It’s Time to Expand! Here’s How to Do It


Your hard work and sleepless nights are starting to pay off as your business grows rapidly. The expansion stage can bring its own set of nightmares for many businesses. Here are some tips that you will want to keep in mind.

Choose the Right Location

Chances are that you need more warehouse space as your business is expanding. Carefully weigh the pros and cons of different locations before you move your business. Think about the supplies that come into your business and choose a location where you can get those supplies in a cost-effective and timely manner. Inventory management is an essential part of fulfillment as you grow your business. While there are advantages to using offsite inventory storage, you should still look for a location that matches the warehousing needs of your company. In addition to considering the available space, take a look at security to make sure that you are relocating to a good neighborhood. Different markets can be loyal to different companies, so be sure to consider if you can adequately compete in the market. Finally, look for local, state and federal incentives to move to different locations.


You will need a variety of equipment in the new location. Consider which pieces you can move from your current place and which you will need to secure to make different locations work. Having the right software in place, especially if you sell products, is crucial. One piece of machinery that you may not have thought about but which could be helpful with business automation is a conveyor belt. If your business specializes in products, then creating an efficient assembly system will go a long way to helping you keep up with the growth of your business. While a conveyor belt needs to fit the size, weight, and type of product you produce, it also needs to be the right length and design to work in your new location. You may even want to consider hiring an industrial engineer to help you think through different aspects of making your business more productive.


If you are moving to a new area where your current workforce is unlikely to follow, then it is vital that you think about the availability of a well-trained workforce. Moving near a college where there is an active program within your field often gives you an advantage as recent college graduates are often reluctant to move. See if you can partner with a community college to create classes in areas where you cannot find good employees.


If your company has investors or shareholders, then make sure to keep them in the loop about your thinking as your company expands. If they are experienced businessmen, then they may have valuable feedback on what has worked for them in the past. These people may also have friends or family who can lead you to the right location for your company’s expansion.

Congratulations on building a business that is ready for expansion. Focusing on these four factors will help you make the final decision on where expansion makes the most business sense. You may need to spend some time writing it all out in a business plan that embraces your company’s promising future.

If you’re looking to continue your expansion in other ways like branding, and website design and more, keep us in mind! We want to coach you through this growth and we want to help your business thrive, but also understand that sometimes a little extra help is needed to get you on your way!