As many business owners know, marketing is the difference between a good company and a great company. It doesn’t do a whole lot of good to offer a viable product at a reasonable price if no one is aware of your company or its products. Certainly, there are few business subjects that are quite as important as marketing. With that in mind, let’s look at four quick tips to improve your marketing strategy.
Advertising is all about communication. Not only do you need to maintain a solid line of communication with your customers, but you also need to maintain good communications with any ad agency whose services you might employ.
Make sure that there is more than one way to get ahold of your company. A phone line, an email address, maybe even a few social media accounts. This is necessary because if there is only one line of communication between you and the customers, that line will be tied up all the time, making it more difficult for everyone.
Source: Provide Support
Give your customers some incentive to fill out surveys and give you good ratings. Offer them some special discounts, for instance, if they agree to a customer survey. If you make a real and honest effort to keep your customers happy, you should have no problem with the results.
Honest reviews are vitally important when it comes to diagnosing the health and progress of your company. Without honest and direct criticism, you may not be made aware of a serious problem that is driving the customer away. Online reviews help local SEO as well, so make sure to focus on these. The more positive reviews your business has, the higher up in the results your business will be.
Keep Up with Trends
Advertising is supposed to be “hip.” That is to say, it should be in line with society’s most current trends. You don’t want people to see your product as being outdated or stale. Using outdated lingo, for example, can be a serious detriment to an otherwise good ad campaign. The use of outdated slang causes younger people to cringe, and thus, it is undesirable.
This is where you need to find a good team of public relations analysts with a good track record for success. There is a science to the process of keeping your finger on society’s pulse, so don’t hesitate to employ those who specialize in this aspect of marketing.
Cast a Wide Net
Advertising should focus on multiple demographics. Unless your goods and services are meant to appeal only to a certain kind of person, you will do well to embrace as many demographics as possible. This can be very important in terms of advertising because you don’t want to offend anyone with the content of your ads.
Perhaps the best advice that can be given on this subject is to avoid all references to politics or religion. These issues tend to be so sensitive and so divisive that you cannot really talk about them without taking the risk of offending someone. Look at it like this: You aren’t trying to tell your customers what to believe. You just want their business, and that’s all they want from you.
Make sure that you don’t confine yourself to one or a few forms of media, either. Everything from billboard ads to social media marketing should be utilized. Much like the process of fishing, your success will often depend upon casting the widest net that you possibly can.
Marketing is, in essence, nothing more than the way that your company interacts with its current and potential customers. By putting your best foot forward and tailoring your message to the widest audience possible, you can create a positive association with your company in the minds of potential customers. This always translates into a higher level of brand recognition, which usually translates into higher levels of profitability.
For additional guidance on your marketing and business strategy, schedule a free consultation with Shannon!
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