April 20, 2024

Business As Usual: How Your Business Can Continue Moving Forward During Difficult Times


There is no question about it, the world has entered a deeply turbulent economic moment, as the COVID-19 pandemic has decimated commerce and the world’s economy. There is no question that this has created a massive disruption of many businesses and has even been forcing some to close. However, though this moment has been incredibly challenging, there are still ways your business can move forward. Here are three specific tips on how you can make that happen as a business owner.

Create Live Videos for Your Social Media

Social media use has skyrocketed during the COVID-19 pandemic, as people rely more and more on technology to stay connected with the rest of the world. This has created an amazing opportunity for small businesses to connect with their customers and potential new ones. Indeed, many social networks have algorithms that favor live posts. To that end, create a live video. Use it to discuss your challenges, services and how you are serving your customers during this pandemic. If you are becoming active in a charitable cause or tying your business to charitable activities make sure to discuss that in your live videos, as it can help give you a leg up.

Offer Special Deals

There are many benefits of offering free trials to your customers and potential customers during difficult times. Many people are stuck in their homes and looking for new things to do, and if you can shift your service model to allow for business to operate, take advantage of this lull in service. Examine what sorts of promotions can work for your business and still allow you to serve your customers during this pandemic.

Shift Your Service Delivery Model

Stay at home or business shutdowns have hit virtually every place in the United States. However, many businesses have found ways to continue to legally operate during this time. They have done so by shifting their service models. For example, many businesses are becoming take-out only, delivering products digitally, delivering to someone’s home, and more. To that end, ask yourself, how can you shift your service model. Are there different products or services that you can offer that will provide you a chance to continue to connect with your already existing customers, and maybe even expand to new markets?

Remember, every crisis presents an opportunity. Use this difficult moment in world history to examine how you can continue to provide value to your customers and potentially cut costs at the same time. This can be an opportunity for you and your business if you are able to pivot accordingly.

Are you in need of a great business and marketing consultant? Contact me so we can discuss how I can help you and your business!


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