To stay out of the red, a business needs to have a steady stream of clients and customers that bring in enough income to cover costs, and hopefully generate a profit. Sometimes that’s easier said than done. Getting clients on board with your services can sometimes take a little convincing, but it is possible.
Show You Care
Clients are looking for businesses that are interested in and capable of solving their problems. If you’re going to get them on board with what you have to offer, you need to prove to them that you care about what their needs are and how their problems get solved. Showing you’re passionate about their goals makes your business more attractive than another who might be more inclined to see their clients as a number on their accounts receivable list. It’s one way to build value in your services and set yourself apart.
Get the Messaging Right
If you’re going to effectively show your clients that you care and can meet their needs, you need to get your message right. The content needs to be clear, concise, and compelling. Explain what you have to offer and how it solves your clients’ problems. It’s also important to note that just sending it out once isn’t likely to be adequate. Messages are most effective when you repeat them 7 to 20 times. For this reason, running multiple marketing campaigns and being repetitive (without being annoying) is an important component to successfully getting your message across.
Transparency matters in business dealings. You need to be upfront and clear about what your service can do for your clients. As tempting as it can be, don’t over-promise just to land a client. If you aren’t able to deliver, they’ll leave and not come back. In a similar vein, let your clients and prospective clients know exactly how much they can expect to pay for your services. No one likes to get hit with hidden fees. Have answers to all the “why” questions. The more information you can provide your clients when they ask, the easier it will be for them to make informed decisions.
It takes time and effort, but convincing clients to get on board with your services is possible. There are a lot of things that impact a customer’s willingness to do business with you, but if you show you care, take the time to get the message right, and are transparent, you’ll likely see your efforts pay off. Your work will help put your business in a position to not only make ends meet but to generate profits.