For most consumers, your website will be their first interaction with your business. It will also be where they make most of their purchases. It is crucial that you be able to convert as many visitors as possible into clients. That much is obvious, but how do you do it? Try the following.
Abandon Clunky Designs
The fastest way to lose a customer is with a bad website design. A bad design will make your website feel unprofessional. This will make customers uneasy about doing business with you. A bad design can include multiple things. Color scheme can affect where a visitor’s eyes go. It can evoke positive or negative feelings. Website organization can determine whether things are easy to find, or hard. Even how you format text on a page is important. You need to use easy to read fonts. They should also follow the F format.
Make It More Accessible
Novice web designers don’t think about smartphones. However, mobile makes up 52% of all website visits. If you aren’t designing your website for mobile, you are going to lose over half of your hits on the web.
There are other important factors to accessibility as well. You need to make sure that people can find your website. You need to have all your apps and social media accounts connected to your website. You should also do what you can to move up on search engine rankings. You can do that by paying for the top spot, or you can employ search engine optimization. Search engine optimization involves regularly adding new content to your website and including special keywords that are commonly searched.
One of the best ways to achieve a conversion through your website is by offering custom content. You can do this with data tracking and AI. AI or artificial intelligence allows you to modify a program based on data updates. By tracking a user’s activity on your website, you can learn a lot about their likes and dislikes. You can then customize your website to match their preferences. You can use this to affect search results, special offers, and even the color scheme of your page. It all comes down to knowing who your customer is and providing them with the experience that best suits their personality and needs.
If you aren’t seeing a good conversion rate through your website, you need to improve it. Your website should be your greatest tool for obtaining new clients. Taking the time to get it right is going to pay dividends in the future.
Need more advice on how to improve your business? Schedule some business consultation sessions with us today!