Developing customer trust is essential to your company’s noticeability and retention. For example, bad marketing and advertising that unintentionally deceive customers may score you some easy purchases, but those customers won’t be coming back. For this reason, you should be aware of better marketing tactics to establish a solid base.
Reliable communication will make your customers feel in control of their purchases. Hire an employee to respond to customer inquiries. If you receive questions from customers regularly, you should quickly listen and respond. Add an FAQ section to your website so they can find answers to their questions when your business is closed.
Respond frequently to reviews of your business—positive or negative. When you aren’t responsive, it can make your business look shady or secretive. This isn’t a good look. More communication can help resolve customer problems and show that you truly care about people’s experiences with your company.
Not only is it important to respond to reviews, but you need to go above and beyond to earn online reviews. More than 80% of people trust online reviews to guide their purchase decisions. If your company has a 4+ star rating, new customers are more likely to give your business a chance.
Encourage customers to review their experience. Offer discounts or other rewards to customers who give your business advice. Not only will this motivate them to come back to your business, but you can also see what your strengths and weaknesses are. A business that strives to improve is a business that people will patronize.
Use Social Media
Getting involved in social media is essential in today’s digital environment. Social media can be a great way to casually update people on business plans, rewards programs, and company standards. Post in a way that is conducive to your target audience. Doing this will solidify your place in their mind.
Posting creative content can also be a great way to find new customers. Social media offers you a platform to share fun content that can help your business seem relatable. Work with your digital advertising team to see what is working for the social media crowd.
Brand trust can be grown in a myriad of different ways. The most important principle that business owners should implement into their company is that communication matters. Frequent messages, updates, and responses are great. Social media and other digital platforms provide you a resource to make this happen.
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