Many business owners have embraced the idea of content creation when it comes to growing their businesses. By having more content, you can reach a larger audience and increase the exposure of your business. However, you don’t need to stick to only being informative. There are many media formats that allow for being simultaneously entertaining and informative.
Video content is one of the most popular types of content you can create. It’s very easy for consumers to engage with video content without exerting much effort. It’s quick and often more entertaining. When making video content, you can present your message, but you also get to focus on the creative aspects of it as well. You can tell a visual story, use an engaging narrative, or provide an emotional appeal. In fact, videos are ideal for portraying emotions and they will often create more connections with your audience than written content. As an added bonus, videos typically appear higher in a search which will increase exposure to your content.
In addition to videos, podcasts are extremely popular. This is partially because they require even less effort to consume than videos. People simply need to listen. Podcasts are ideal for commuting, cleaning, cooking, working, etc. Your audience will appreciate any type of content that allows them to multitask. Podcasts are an excellent opportunity to have a discussion, present your opinion, and even show more of your personality. This is very engaging for your audience which allows them to be entertained while learning something new. Additionally, podcasts can be very lucrative. Podcast advertising revenue may pass $1 billion in 2021. Now is the time to get on board with this type of media.
Create a Blog
Having blog content on your website is not a new thing. However, you can take a different approach to it in order to be more entertaining. People like to engage with content that is a little less formal. If you let your personality show through when writing your blogs, it adds more of a human element. You can be informative while still using humor, informal language, and a more conversational tone. Creating blog posts that incorporate these allow your audience to make more of a connection with you.
When creating content for your business, you want to engage with your audience. There are many ways you can present information while still entertaining your audience. Try out a few formats and see what works for you.