The power of the internet is proven. It offers several solutions for those who are trying to develop a personal brand, grow a business, or receive attention for another endeavor. Additionally, there is a good mix of free solutions as well as paid solutions. Here are four simple online strategies that can help your business reach more potential customers that are worth trying out.
If your business has a location, whether it is a storefront or office, it should be listed on Google Maps. Approximately 154 million people use Google Maps each month, making Google Maps a phenomenal tool for business owners to reach a huge potential audience. This is a free service that only takes a few minutes to set up. When a user is searching for a mall, restaurant, or movie theater, they may accidentally discover your company when scrolling around the map. If they are searching for a specific address, Google Maps shows what else is next to it if those companies are listed.
Advertise on Social Media
When your company’s budget allows, consider advertising on social media. You can always test the waters and decide whether to continue or not based on the results that you receive. You can also pick the best social media platform to advertise on based on the market you are trying to reach. Ads on Twitter are great for those who can write witty banter with a limited amount of characters. Instagram is great for the beautiful photos and visual ads, while Facebook has served as a good catchall. You can pick from display advertising, pay per click, and remarketing campaigns as well as affiliate advertising and video ads. If you speak with professionals in the digital marketing sector, they can go over your options. Based on your goals, budget, and preferences, they can offer you a number of suggestions.
Search engine optimization, or SEO, used to be an afterthought and an add-on service for digital marketing firms. Today, everything that has to do with online marketing and advertising begins with SEO. When professionals build a new website or revamp an existing site, they will deliver the final product optimized for the search engines. It is very important to ensure all your digital assets are optimized for the search engines because it allows them to be indexed. Indexing leads to exposure, and if your SEO strategy is well-executed, it will rank your website in the top three results. Optimized websites are architecturally sound, contain no broken links, and are full of relevant content. The search engines feel it is their duty to protect their users from those trying to game the ranks, so their algorithms weed out the bad websites as well as potential scammers.
To reach more people online, consider starting an email list. Subscriptions to a blog feed, email list, or social media account updates help your followers remember that your company exists. Ideally, you are going to email relevant content that they will share with their friends and family. When that email list begins to grow and you have solid open rates, you can become confident that your online reach is growing too.
Given that 3.7 billion people have set up at least one social media account and that at least 80% of consumers conduct online research before purchasing a product or service, capturing clients online is to your advantage. There are several simple strategies that can be used to help you gain traction among potential customers including Google Maps, online advertising, and SEO.
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