November 20, 2017

Happy New Year – Living Your Life Purpose in 2017

Share

lifeofpurposeIt’s this time of the new year we set intentions for the year ahead. Often they are in regards to something we believe we should quit or something we feel we should begin or do more of. Sometimes we set specific targets we want to achieve, items we hope to acquire and events we want to attend. While this “Resolution Making” is better than not setting any goals or making any plans, they miss the opportunity to create significant lasting change towards a more fulfilling, abundant and joyful life.

With so many articles, blogs, and information about this time of year, it can be overwhelming to know what’s best. Many times people have become frustrated, so they move away from resolutions or setting goals. Yet it is the pause and review that can provide so much clarity.

I believe everything has an ending, and when we take time for reflection and closure, we can begin our next steps with inspiration and a new vision. This applies to relationships, projects, businesses, and everything we interact with or create.

Over the last 20 years I have been inspired to take this time to review, reflect, reset, and then create intentions for the New Year.

I would love to share what that process looks like for me in the hope of inspiring you to create your own year-end ritual or celebration.

Over the years I have worked with different modalities to create an intentional year, such as create vision boards, be a part of burning bowl ceremonies, writing future letters to myself, and so much more. I love all of this stuff!! My favorite things to do are rituals that involve family or community. This holds a greater level of accountability and sense of support.

Many of these are experiences that look to the future and I have discovered that closing out my year has a greater impact on creating an intentional new year.

Every year end I spend time reading Dan Millman’s book, The Life You Were Born to Live – Finding Your Life Purpose. Dan is the author of numerous best-selling books, including the one that he is most well known for, The Way of the Peaceful Warrior. In Dan’s book about life purpose, he has a unique way to look at your life based on your birth date and numerology. At first I was skeptical; however, as I started reading I ended up in tears that someone would understand my life, my strengths, and personal challenges so clearly. It literally describes me and my life to a T. The best part was that it offered a roadmap to navigate through business, life, and relationships with more grace and ease from understanding my life purpose.

So at year end, using Dan Millman’s book, I look at areas of my life that I want to strengthen for the year to come and pick one or two key areas to focus on. I also acknowledge the growth from the prior year’s intention.

It also important to celebrate successes!! Success Breeds Success!

So I make a list of what milestones and successes were accomplished in my life. It is key to look at all areas like personal development and growth. This list can not be too big, so acknowledging the small stuff can make a big impact.

Then I move into creating an intentional year which is a process I learned from one of the most powerful coaches I have ever worked with over 10 years ago. This process allows me to look beyond the “stuff” and more into the type of individual I want to BE. It is beneficial as a stand-alone; however, it brings me deeper into the work of Dan Millman’s above. It touches so many areas of our lives that can be easily overlooked.

I am excited to share that I will be giving this simple 2-page process away to everyone that joins us for Mastermind Monday’s Google Hangout. You can register and get the reply too!

So to recap the three key tools that I find fun and inspirational at the end or very beginning of the year (or quarter)…..

  1. Review my personal birth date in The Life You Were Born to Live – Finding Your Life Purpose book by Dan Millman
  2. Create a list of milestones and successes – acknowledge both big and small accomplishments
  3. Design a plan for my intentional year

This year has been one full of great accomplishments and transformations. From moving into a new home, developing an App for the Business Acceleration Summit, and having a major surgery after years of fear, this past year has been in full motion.

This year I am committed to getting more organized, going on more dates with my husband, then growing my daily physical and spiritual practice. I have been so busy focused on being a new mom again to my now-three-year-old Ryan and building my business these last few years, that it is time to focus on these other areas of my life.

Please feel free to share your New Year’s rituals, Goals, or Successes you want to celebrate. I would love to hear them!

Counting my blessings and wishing you more. Hope you enjoy the New Year in store. Have a joyous New Year, my dear friend!

To your business & life success,
shannonsignature

 

 

 

P.S. To register our Mastermind hangout and access “Creating Your Intentional Year” go to www.BusinessAccelerationSecrets.com

 

Share

Who I Voted For

Share

vote2-150x150

The infamous questions prior to an election – Are you planning to vote? Who are you voting for?

The infamous questions after an election – Did you vote? Who did you vote for?

Some are very open about their voting choice whereas others strive to maintain their privacy about theirs. Some elect not to vote at all. There are various reasons as to why people are so open or so reserved with announcing who or what they are voting for. Perhaps some don’t want to engage in a debate with family, friends and co-workers over a matter of difference in opinion. Perhaps some strive for that thorough discussion with others. Perhaps some want to promote their beliefs while others wish not to be swayed in their thoughts.

Was I most recently asked who or what I voted for? Of course! Am I willing to share my votes with you? You bet!!

I vote for businesses to excel. I vote for collaborating. I vote for communities to come together. I vote for single mothers not to feel overwhelmed with trying to run a business and raising her children at the same time. I vote for the welfare of our children. I vote for more family time. But, what I TRULY vote for is for the combination of all.

I stand behind small business owners who network within their community; who have the understanding that coming together as one carries so much further than trying to do things individually. Individually, businesses are a single rain drop in the scheme of things but together they are the storm. Be the storm!

When business owners collaborate with like-minded individuals, the viral effect is for all to excel. I vote for all businesses to adopt this practice. The single mother business owner who networks and collaborates will raise more awareness to her own personal company (and others) which in turn will create personal time for her to enjoy her children. The busy grandfather who spends all of his time trying to generate new leads for financial stability can alleviate his schedule by investing half of his time in group collaboration, thus allowing him more free time to watch his grandson play baseball or his granddaughter perform in her ballet recital.

We are all a product of our environment each bringing with us what makes us unique and when we work together to achieve a common goal within our community we tend to reach and exceed at a much faster rate and reap the rewards in ten folds. Reciprocating services with one another, reaching out to our business neighbor, helping others prosper — all of this aides in bringing our own personal businesses to a higher ground.

I vote for more group effort focusing on what we have in common and how we can serve our community. I vote for all of the sole proprietors to find themselves in the land of majestic professionalism by changing the thought that “sole” means you must do things alone. I vote for branching out and extending that helping hand to others in the business world through group collaboration. I vote for business owners to introduce other business owners to people they know or do business with.

So, today, I tell you where my votes lie. They lie within the overall growth of the world….The growth that YOU can contribute to and be a part of. The opportunity is here and it’s knocking. Answer the door!

Share what’s in your heart!

shannonsignature

 

 

 

P.S. Come collaborate with us at the upcoming Business Acceleration Summit – Mentors & Mastermind Mixer in Melbourne, Florida.

 

 

Share

Being a Rebel Entrepreneur

Share

rebel-shannon-1For those of you who have been following me for a while, you may remember my life circumstances that gave birth to the cross-country Dare to Live Challenge several years ago. (If not – no worries. I shared the full scoop in a recent interview in The Rebel Entrepreneur Summit. You should definitely check it out!) I’ll give you all a little hint, though: the inspiration was born out of a tough time in my life … and then deciding to make a tough and rebellious decision to finally share about it openly & vulnerably.

But, more recently, there has been a part of me that has been holding back. The voice of a well-respected business mentor has been in my head suggesting I only talk about certain things in relation to business. So, I sometimes find myself asking, “should I share this story .. or no?”

And, to be honest, that hasn’t felt completely right or authentic to me.

This is why, when my truth-digging, storytelling friend Dawn Gluskin, asked me to join her on the Rebel Entrepreneur summit to talk about the rebellious act of actually bringing your SELF to your life and business … I felt called to join in on the conversation!!

As they say, the right people show up in your life at the right time for a reason. (This, by the way, is why building a community of entrepreneurs is such a big part of my mission. Being part of a community allows for these opportunities to show up at just the right time).

Dawn has 10 experts lined up and we are all candidly sharing the behind-the-scenes of what it REALLY looks like to be an entrepreneur & talking all things self-expression, vulnerability, and breaking the rules like a boss.

In my interview with Dawn, I revisit my Dare to Live story and we talk about the behind-the-scenes of what it really looks like being an entrepreneur in my life right now. (Hint: An adorable toddler is involved!)

We’re also sharing tips on how to grow your business & amplify your message — just by rebelliously bringing more of your self and story to the table.

Register now for FREE access to all the Rebel Entrepreneur videos, plus biz-building BONUSES from all the guests.  

I promise, you’ll want to hear these stories.  And, you’ll feel inspired and courageous to take rebellious authentic action in your own business!

Xo,

Shannon

PS – Don’t forget to register NOW for the Rebel Entrepreneur Summit.  You don’t want to miss out on these juicy interviews & bonuses that will teach & inspire you to quickly & authentically grow you biz & brand.  They won’t be available for long, so register now!!

Share

Up Close & Personal with the Candidates

Share

politicalbanner

On October 26, 2016 I was selected, along with other leaders of Brevard, to participate as one of the four moderators for the 2016 Brevard County Candidates Forum presented by Space Coast Channel & The Wild Manta Knowledge Center.  Being a business leader in the community I know how important it is for our local politicians to have their voices heard so we can best vote for our personal and local interests.

Although there were many topics of discussion that are important to me on a personal level including our local education and school board and bullying at our public schools, the topic that I was most intrigued to hear how each of the politicians were planning to address was the health of our youth through student lunches. I personally asked “With children’s illnesses, diabetes and obesity at an all time high, how will this be dealt  with in our schools and with lunches?”

I was thrilled to hear that Michelle Obama’s nutrient movement has been implemented into our local school lunches. I was also very grateful to hear other important topics regarding are children brought up by a couple of other candidates like Randy Foster who is running for County Commission, District 3 . Randy shared how we currently have over 1,200 homeless children in Brevard going without food. That figure is astronomical and truly hurts my heart to know we have so many without food and shelter.

​​Darcey Addo for Brevard School Board, District 3 was a mother and teacher that I found I related most to. Every topic she addressed I was actively intrigued by.  Darcey talked about having to educate children about the importance of healthy lunches as childhood obesity is on the rise. Another thing Darcey addressed was the challenge of differentiating structured recess from simple playtime for kids and the importance of allowing kids a 20 minute unstructured recess. She feels as though this is lacking from children’s lives and argues that it is vital to the overall growth of a child to have that moment of tranquility away from the stress that studies bring. As a mother of two teenagers, I am proud that my children are among those that participated in an excellent educational program that emphasized recess being a key part of one’s success and am in agreement with Darcey on the necessity of this for all of our youth rather than the continuous favor of reduced recess due to more and more testing. Children are, after all, our leaders of tomorrow!

School issues and development were not the only topics mentioned. We heard discussions about the lagoon as well as various environmental topics that need to be addressed. It is refreshing to know that our local politicians are aware of our environmental struggles and are compiling resolutions.

Another area of concern fell among local businesses and how we can all help local businesses improve within Brevard, rather than paying big businesses to come to Brevard.  There are current incentives for big businesses to come into our community and a number of individuals would  rather like to see more money going to local business expansion. I am among one of those eager to help the little guy and always do my best to support the locals.

Overall, my experience as a moderator was valuable. I enjoy being an active member of our community and strive to encourage others to do the same. Together we are powerful unit and have the ability to beautify the community we live in. Thank you to all of the local politicians for vigorously aiming for a brighter tomorrow.

I invite you to subscribe to Space Coast Channel and watch the panel HERE 

Please share your wishes for our community!

To your business & life success,

 

Share

Tips for a Successful Elevator Pitch – Engagement

Share

MediaMagic Elevator PitchWhile an elevator pitch needs to be short & to the point, it must also feature a well-defined objective. Every example used and point made must work to complement the point that’s being argued during the pitch. For instance, if a job aspirant starts a discussion with a possible employer during a career fair, then their elevator pitch must rotate around why they’re the best person for the job.

Prior to creating an elevator pitch, it’s crucial for you to actively envision the intended goal of the dialogue & formulate an objective from there.

The next step must be to explain how you’re going to accomplish your intended goal. For example, a job candidate must highlight the experiences and skills which make him/her the best person for the required position. Most professionals find this part of the elevator pitch quite challenging and end up losing their focus.

You want each single step of your elevator pitch to strengthen or support the proposed goal of the talk.

Lastly, it’s important that you let your intended prospect know why their role is so important for you to attain your goal. For instance, if the intended objective of your pitch is to acquire an investor for your company, then you want to emphasize how the investor’s assistance can benefit your company.

It’s critical that your elevator pitch is specific & crafted in a way such that your target audience knows why they’re invaluable for accomplishing the final goal.

What would you say if you were stepping into an elevator with Oprah or someone you wanted to connect with who would transform your business?

To your business & life success,

Shannon Gronich Media Magic

Share

Developing an Elevator Pitch – First Impressions Matter

Share

Elevator-PitchIn simple words, an elevator pitch is a brief presentation that’s designed to grab the attention of potential prospects in a compelling and comprehensive manner.

So, if you had one minute with Oprah or someone you admire in your industry, what would you say to capture their attention?

Criteria for a successful elevator pitch:

It must be Quick, Clear, and Concise! Attention grabber is important too.

Be clear; use a proper speed & tone so that you avoid rushing your message.

Show your enthusiasm using appropriate excitement while telling the story. Enthusiasm plays a key role if you want to draw the attention of your target audience.

 

Does your elevator pitch answer the following questions…..

Who are you?

What do you do?

Who is your target audience?

What separates you from other businesses in your industry?

How do you bring value and benefits to your prospects?

 

Get a note card and have a 30-sec and 60-sec elevator pitch ready. Then start to practice and test to see what sticks. This is one area I love helping my clients shine!!!

 

Share your elevator pitch with us!

What I am looking for next is……

 

To your business & life success,

Shannon Gronich

Share

7 Fundamentals for Your Press Kit

Share

press kit Media MagicA media or press kit is an essential part of your marketing strategy as it allows the media to take a look at your body of work instantly so that they can make the decision to run your press release quickly without needing to do much outside research.

You want to make your press kit a vital part of your business. It is important these days that your press kit is available both physically as well as electronically.

Here are the fundamentals for every press kit:

1. Articles written by you

Include any previous articles you have written in the past along with the press kit. This will show instant credibility, help you stand out from the crowd, and showcase your writing style and area of expertise. If you are online, you may want to include some of the positive reviews of your blog as well, showing the relevance and interest of customers.

2. Articles written about you

It is always more powerful if a third party expert is talking about you rather than you promoting yourself. If you have come across any articles written about you, add them in your press kit.

3. Power Bio

Make sure your power bio is concise and to the point. In my 12-step power bio complimentary guide, you will find all the details to create a bio that stands out. Offer relevant info about your current field whenever possible. Also, you can add something about your partner, kids, or possibly your interests in a single sentence; however, avoid writing an entire paragraph about them.

4. Action Photos

Pictures are a great way to tell a story and engage readers. Action photos are what the media is looking for to include in articles. Many people believe that a headshot is the most important and, although it is very important, having a shot of you doing what you do in action gains the most attention. A high resolution image of at least 300dpi is required for any print media. Do have an updated headshot as it is needed; however, action photos hands down get picked up and printed more times than a headshot.

5. Press Release

Professional and compellingly-written press releases are one of the most important elements of a press kit. Add your website URL within the press release for additional reference.

6. Other related press clippings or endorsements

These may include quotes from authors, newspapers and magazines, and experts in your industry. Endorsements are great. It is important to include the name of the person, title, & association. Idea endorsements can be powerful; when other experts in the field are agreeing with your point of view, it adds credibility to you!

7. Company Marketing Pieces

You can also consider creating a customized pocket folder in order to distribute your info, along with the business cards, slip sheets, tri-fold brochure, etc. These can help you position yourself and your brand as an expert in your industry. Include your speaker sheet if you want to attract speaking opportunities.

Your goal in creating a suitable press kit must be to offer all of the important info which the media needs if they decide to write about your product/service. Make sure you’ve made the job of the media person easier. A professional, attractive, and informative press kit can really set you apart from the competition.

Share your press kit here for a free publicity opportunity right now!!

Happy to give feedback upon request.

To your business & life success,
Shannon Gronich

P.S. If you’re enjoying learning how to get free publicity, positioning yourself as an industry expert, and developing your media kit, however you haven’t started your 12-step power bio yet, NOW is the time. You will love this help I am offering with a step-by-step guide FREE Go to http://shannongronich.com/training/powerbio2/ to check out NOW you won’t be disappointed!

Share

Creating A Press Release Tagline that Sizzles

Share

taglinesgettothepointA tagline, or many times called the subject line, is the first impression and the most important part of a press release. This is the very first item the media will see or hear.

A relevant & original tagline can grant you an amazing ability to intrigue your audience into reading further. This allows you to express something fascinating about your product or service. You then can use this tagline on almost everything, starting from your website to the letterhead and any other marketing tools you may use.

Taglines can help you transform your press release from average to something the media wants!

Below are some tips which can help you come up with press release taglines that sizzle:

Why Reinvent – Copy from the BEST

Study the covers of different magazines; check out different TV shows to try to identify specific sayings which catch your attention. Many of the top publications have spent millions in market research to ensure they capture the eyes of their readers.

KISS – Keep It Short and Sweet

Eliminate anything which may not be the most essential elements to what would get your audience intrigued so that they will want to read more. Preferably, you must try to reduce it to a single key element or at least look to keep it to no more than five to seven words.

Use Numbers – They Capture the Most Attention

Numbers are a great way to attract the reader’s eye to a clearly defined topic. You do not include all the details in the press release itself; however, it is a perfect place to showcase what you know and to have the editor wanting to know more.

Here are a few examples I have used over the years:

11 Mistakes Even the Smartest Exhibitors Make

85 Ways to Improve Your Health in 6 Hours or Less

9 Essentials to Creating Sustainable Partnerships

Take your key components into account and give it a go in crafting a tagline for a topic you want to share with the masses. Even using google AdWords to see what your audience is looking for can help.

What tagline in your business has worked best for capturing attention?

Share taglines below and get feedback.

To your business & life success,
Shannon Burnett-Gronich

Share

Create Massive Growth for Your Business Utilizing Events

Share

Event Marketing Shannon GronichEvents attract audiences that, in some cases, would not typically be exposed to your product or service. Utilizing this platform for individuals to know more about your brand in a manner that will be notable and create an influx of business still eludes many owners.

Events can be an excellent way to position your brand or test your concept. You may be looking to rub elbows with leaders in a specific industry or to secure an endorsement of some kind.

If you approach an event in a strategic manner as I outline a couple of important items here, you will create a plan that works.

There are numerous items to consider when considering participating in an event.

First, identify your goal or intention for participating. Why are you going? What do you want to accomplish? Then take into account your desired goals with the demographic who attends when picking your event.

Preparation – Set Clear and Tangible Goals

I usually suggest a minimum of three tangible deliverables or goals.

Spend quality time reviewing vendors, sponsors, speakers, and other participants to identify collaborations you can start to facilitate prior to the event. Get the vendor list and start calling potential partners.

Begin working the event the moment you register.

Most people just show-up and wing it. A plan can become a roadmap to your arriving at your desired destination.

Positioning – Stand Out in Your Industry

Most people miss the powerful opportunity to attain free publicity with events.

Social media and marketing go hand in hand with the profits you generate from your business; hence, make sure to post an update about your participation before, during, and even after the event. Live periscopes and tweets will win favor among the event coordinators and your potential clients.

Press releases may be written and submitted up to 3 months in advance as well as after the event is over.

Remember to share with your existing client base where you will be and to even come visit you at your booth as this will help you stand out and be in the mind’s eye of those who know you already.

Last but not the least, enjoy yourself!

What is your favorite event?

Share any event marketing strategies you find successful.

To your business & life success,

Shannon Burnett-Gronich

Share

How to Get on Television – What Producers Want

Share

TV NewsTelevision is one of the major mediums for marketing and often one of the most challenging to get noticed by. With a clear vision and great story you can get booked.

Consider all the relevant TV shows in which you want your news or story to be presented.

Start visualizing and creating a list of shows where you would like to see your story. I suggest that you jot down at least 15 to 20.

Do your research about the show prior to communicating with them so that you can ensure your story or news is a suitable fit for their major audience & the kind of story or news they typically feature.

Whenever possible, look to create a personal connection with journalists, editors, and especially the secretaries and gatekeepers who hold the key to getting you to the people you want to talk with.  They will be your greatest allies or they can shut the door before you ever get in-depending on how you build those relationships.

Send your story along with a short and to-the-point pitch letter to the producer of your interested TV show in addition to all the required contact info. Pitch videos are encouraged to showcase how you perform in front of the camera.

Remember to include why their audience might find your story interesting.

During a phone conversation with the show organizers, stay excited, keep it brief, & be aware that there’s a very fine line between pitching your story & being pushy.

Most editors fancy a personal pitch as opposed to a typical press release.

Ensure that you come up with a strong and catchy subject line for your news or story. After all, just like you, there may be several other people who want to grab a spot on a popular TV show.

Make sure you follow up after 7 days if there’s no response from the show organizers.

While following up, remember to keep your cool. At best, appreciate the producers & editors for giving their valuable time to consider your news or story. Even if they might not need you at the moment, you might get an unexpected call from them in the near future.

Hence, never lose hope. Keep your eye on the goal!!!

How have you gotten booked on television?

Share a link to your favorite show or interview.

To your business & life success,

Shannon Burnett-Gronich

 

Share
Powered by WishList Member - Membership Software