October 18, 2021

How to Increase Leads That Become Customers


Without good leads, your business will never prosper. Lead generation can be a tricky thing, however, especially if you haven’t done much research on what your target market wants. To get the most out of visitors on your webpage, increase their conversion by following these three tactics!

Use Customer Reviews

Hearing it from a friend is simply the best referral, but hearing it from a fellow online user is still pretty trustworthy to most people. Using customer reviews to generate leads is something businesses often forget the value of, simply because they feel it is outside their control. This, however, is simply not true. One of the key reasons customers leave reviews is because they are asked to do so. When a customer has a good experience, inviting them to review or even give a testimonial can be the tipping point for other users to simply browse your website, and actually make a desired action.

Source: https://leadgenera.com/knowledge-hub/marketing/do-customer-reviews-help-lead-generation/ 

Improve Web Design

What do people see when they first open the main page of your website? Just increasing your website functionality and improving its design can make a huge difference in how users perceive your products while considering a purchase. Ideally, 30 to 50 percent of your leads should become customers, so if that is not the case improving your website’s graphic designs and accessibility via mobile phone can significantly improve your numbers. Look at what other successful business websites have done, and try it yourself. Or, better, hire a graphic designer who knows what they’re doing!

Source: https://www.podium.com/article/website-conversion/ 

Make Quality Blog Posts

Often when people try to unleash the power of SEO with keywords and link building, they do so with little thought for the actual content on the page. Your blog posts and their quality, however, can make a big difference to users who are seeking a business that actually knows what they’re talking about. Also, implementing brand voice can help such users get a feel for who you are and what they can expect from your brand, instead of simple generic writing that they’ll easily forget.

Source: https://www.brafton.com/blog/creation/4-brand-tone-of-voice-examples-to-use-when-building-your-own/ 

What you can’t control is people’s decisions—but you can make the most of the tools the digital world has given and optimize your website to receive customers that want what you’re selling. If you have doubts, just give one of these tips a try and watch for results. You’ll be surprised how simple it often is to generate quality leads.

Read this next: Little Things You Need to Remember for Your Business


How You Can Cut Costs Without Cutting People


How You Can Cut Costs Without Cutting People

When your business is going through a difficult period, you often need to think about cutting your costs. It is important in these situations to try to find a way to keep your costs down without having to get rid of employees. Figuring out a way to balance your budget while keeping your valuable employees on board can help you to get even more out of your business.

Negotiate Prices

One of the worst things that you can do as a businessperson is to accept the first price for things without negotiation. According to Brian Tracy International, through the process of negotiating, you can lower prices and put yourself in a better financial position. It is important to think about the number of items you are buying and the value you bring to the companies you buy from. When you have that in mind it can make the negotiation process a little simpler and help you to ensure your success. Taking time to negotiate can save you a lot of money in the long run.

Stop Wasting Resources

It’s also important to make sure that you are using resources effectively within your business. Sometimes business waste can go undetected even while it costs your business a lot of money. Think about the way you are using things like printer paper around the office and try to decrease nonessential use. This is important because according to the Utah Valley Chamber, 45 percent of printer paper ends up in the trash at the end of the day. That is a lot of waste that your company doesn’t need to be paying for.

Improve Efficiency in the Office

One way that businesses waste money is by becoming inefficient in their processes and general operations. According to BusinessTown, if you can improve the efficiency of your business, you can save a lot of money and keep your staff employed. Improving efficiency can start with good training and continue through great management that keeps your employees feeling fulfilled and excited about their work. The more you can encourage your employees and show them that they are valued the more efficient your business will become.

Running a business is a complicated and rewarding job, but it can become even more difficult when money is tight. When you have good negotiation skills, an efficient team, and a good handle on waste it will help your business to perform better. That can give you the room to cut your costs while keeping your strong pool of employees.

Read this next: How Entrepreneurs Should Approach Investing in Private Businesses


How You Can Produce Content That’s Both Entertaining and Informative


How You Can Produce Content That’s Both Entertaining and Informative

Many business owners have embraced the idea of content creation when it comes to growing their businesses. By having more content, you can reach a larger audience and increase the exposure of your business. However, you don’t need to stick to only being informative. There are many media formats that allow for being simultaneously entertaining and informative.

Create Videos

Video content is one of the most popular types of content you can create. It’s very easy for consumers to engage with video content without exerting much effort. It’s quick and often more entertaining. When making video content, you can present your message, but you also get to focus on the creative aspects of it as well. You can tell a visual story, use an engaging narrative, or provide an emotional appeal. In fact, videos are ideal for portraying emotions and they will often create more connections with your audience than written content. As an added bonus, videos typically appear higher in a search which will increase exposure to your content.


In addition to videos, podcasts are extremely popular. This is partially because they require even less effort to consume than videos. People simply need to listen. Podcasts are ideal for commuting, cleaning, cooking, working, etc. Your audience will appreciate any type of content that allows them to multitask. Podcasts are an excellent opportunity to have a discussion, present your opinion, and even show more of your personality. This is very engaging for your audience which allows them to be entertained while learning something new. Additionally, podcasts can be very lucrative. Podcast advertising revenue may pass $1 billion in 2021. Now is the time to get on board with this type of media.

Create a Blog

Having blog content on your website is not a new thing. However, you can take a different approach to it in order to be more entertaining. People like to engage with content that is a little less formal. If you let your personality show through when writing your blogs, it adds more of a human element. You can be informative while still using humor, informal language, and a more conversational tone. Creating blog posts that incorporate these allow your audience to make more of a connection with you.

When creating content for your business, you want to engage with your audience. There are many ways you can present information while still entertaining your audience. Try out a few formats and see what works for you.

Read this next: How Entrepreneurs Should Approach Investing in Private Businesses


Little Things You Need to Remember for Your Business


In order to help your business grow and prosper, there are a lot of big steps to be taken. However, there are also many little aspects of your business that can help you take your business to the next level. Mastering these little things will make a big difference.

Consistent Voice

Having a consistent voice will build confidence amongst your customers. They will see that you are running a competent and reliable business. Your voice will be heard in a variety of ways including marketing, promotions, and official documents. To begin, you need to decide what your voice will be. Is it confident? Reassuring? Professional? Once you decide on your voice, you must make sure to match that in all content you produce. It can be helpful to create a style guide for your business, so you always have a reference. Similarly, hiring an editor to look over materials to maintain consistency can be helpful.

Official Records

To create a sense of professionalism for your business, you should aim to create official records. This again demonstrates to your clients and customers that you are a dependable business. Having official records, as well as an organizational system, will also make things much easier for your business. With official records, you can easily locate any records you’re looking for and be able to file records efficiently. Having an invoice template helps improve your record keeping. This way you can easily fill in information and make sure it stays consistent.


Many of today’s consumers are eager to find authentic businesses. These types of businesses help them to connect and build trust. They want to make sure they are being treated well and that they get what they expect from a business transaction. To create an authentic business, you need to adopt policies of honesty and transparency. Be sincere about the mission of your business and stick to the values that you align your business with. If a mistake is made, don’t try to cover it up. Be honest with your customers about what happened and make an extra effort to amend the mistake.

Running a business requires a lot of moving parts and a lot of work. As you continue growing your business, make sure you don’t skip out on the little things. These things will help lay the groundwork of your business and they will make a major impact over time.

Read this next: How Entrepreneurs Should Approach Investing in Private Businesses


How Entrepreneurs Should Approach Investing in Private Businesses


Investing is made up of a variety of avenues to suit pretty much any investor’s needs. One way to get into the world of investing, especially as an entrepreneur is to invest in private businesses. Here are a few techniques you can use to make investing in private businesses a little bit easier on yourself.

Buy Undervalued Companies

The best time to get into any investment is when something with great earning potential is undervalued. Investing in undervalued companies can give you the best possible chance of making a profit. The challenge is finding those businesses so you can take advantage of their undervalued status and make a profit before another investor beats you to the chase. Finding undervalued businesses requires time and research, but it can be a great way to invest without that you are excited about with plenty of room for growth and profit.

Source: https://www.investopedia.com/articles/investing/101316/how-tell-if-stock-overvalued-or-undervalued.asp 

 Invest with Your Values

Making investments in private businesses allows you to invest in a way that matches your values and keeps you feeling good about yourself and your investments. Around 4 million businesses in the U.S. are now minority-owned. Investments like ESG investing and Impact investing allow you to make investments that have a positive impact on your community and the world at large. When you invest with your values, you have a unique opportunity to make money while doing something that you believe in.

Source: https://www.podium.com/article/small-business-statistics/ 

Build Relationships

Investing in private businesses gives you a chance to build a name for yourself and create lasting relationships with the people around you. When you make an investment in a small business, you have an opportunity to forge strong bonds and make your community better. By focusing on building relationships with businesses and other investors you will open up more opportunities for yourself to continue investing. Reaching out to other entrepreneurs can also help you to grow your network and make smarter investments over time.

Source: https://www.freshbooks.com/hub/leadership/find-investors-small-business 

Investing in private businesses is a great way to expand your portfolio and develop yourself as an entrepreneur. While there isn’t necessarily a right way to do it, taking your time to choose investments that you believe in and establish relationships will help you to increase your success. No matter what business investments you end up making, having a good understanding of your values will help you to make choices you are proud of.

Read this next: What Every Customer Service Representative Needs to Know How to Do


Important Business Relationships You Shouldn’t Neglect


Your company’s success is closely dependent on the people who provide the management, marketing, and means of your business—otherwise known as the employees you lead, the organizations you partner with, and the suppliers you utilize to create products or services. Fostering strong, positive relationships with these people is of the utmost importance if you want to create a thriving, developing business!

Employee Relationships

More than ever before, people look for occupations that are rewarding and pleasant for the employees working there. Make work a place that your employees enjoy being! They are the reason you can be up and running at all. If you can create an environment in which your employees feel welcome and appreciated, they will feel more inclined to work effectively for the benefit of the company. They will make the effort necessary of all employees to reach the vision that you all have committed yourselves to. According to Randstad Risesmart, you should let your employees know how much they are needed while doing everything you can to keep them from feeling overwhelmed and overworked.

Professional Organizations

According to the Utah Valley Chamber of Commerce, professional organizations provide opportunities for networking, learning new skills, and developing local policies. Connect with organizations that support your vision and help you access a broader audience of consumers. This will mean offering your support of these businesses as well, so be prepared to dedicate some time and resources to help them! The benefits will pay for themselves in the long run.


Your suppliers are the means of creating any product or offering any service. If you want fair deals on quality products—especially ones that you can endorse on their own—work to develop a strong relationship with your suppliers. Like with employees and partnering professional organizations, according to The Meeting Magazines, you should let them know how appreciative you are of their hand in your (important) work. Demonstrate that appreciation by offering your support and endorsement of those products they provide you. Show them that they can also depend on you to help them grow their business because it is such a helpful element of yours! Communicate with them the needs of your company, and their role in your success, while highlighting the benefit that success will be to them as well.

Good connections and positive, reliable relationships are a large part of what can make or break a business. Devote some extra energy to your employees, fellow businesses, and the suppliers that make your business possible.

Read this next: How to Make Your Business Accessible to More Customers


What Every Customer Service Representative Needs to Know How to Do


Your customer service representatives can single handedly make or break your business. That sounds like an extreme statement, but if you think about it, it makes sense. As the people responsible for solving customer problems, they have a huge impact on the experience your customers have with your business. As such, there are some things that they absolutely need to know how to do.

How to Represent Your Brand

Consistency is essential in branding, which includes how your employees represent your business. If you want to have a reputation for being positive, your employees need to know that they are expected to behave in ways that reflect that value. Branding for customer service often refers to how they approach working with customers, but can also include things like word choice or even dress and grooming. Make sure you clearly communicate your expectations regarding brand representation with your customer service representatives so you can achieve consistency.

Dealing With Unhappy Customers

Part of the point of customer service is to solve customer problems. No customer is going to be happy about having to contact you because they have a problem with you, which means knowing how to deal with unhappy customers is an absolute must. Whether it’s over the phone, through a web chat, or via email, your representatives need to know how to handle them. The negative reviews you have are an opportunity as well. You can maintain some goodwill with unsatisfied customers by responding to their negative reviews. Regardless of the method of communication, how things are said is going to be more important than what is said.

How to Listen

In order for your representatives to respond to customers in an appropriate, productive manner, they first must know how to listen. Active listening is often talked about as a good technique for customer service representatives, and for good reason. It allows them to more completely understand the customer, which in turn allows them to address the problem correctly. For many, this is a learned skill that they may need to practice doing before becoming proficient. The end result should be worth the effort it takes though.

If your customer service team is to have a shot at being effective, they need to know how to do their job well. Part of that means knowing how to represent your brand, how to deal with unhappy customers, and how to listen properly. While far from exhaustive, these crucial skills can really help your customer service representatives perform their job in a way that leaves your customers feeling more positively towards your business.

Want to take your business to the next level? We can help!


How Automation Can Improve Workplace Efficiency


Technology has become more and more helpful with changing the way we run the business world. Automation has made it possible to make otherwise tedious job processes quick and simple. Consider a mailing service that delivers hundreds of packages every day. The volume would not be so great if it were not for automation. Automation in the workplace can increase productivity, make HR easier, and improve your company’s job accuracy.

Increase Productivity

According to BetterHumans, one of the biggest benefits of workplace automation is the increased productivity. Work teams can get more done in less time which will decrease labor costs and increase efficiency. Some of the automated ways you can increase productivity are by automatic note-taking and database sharing. With these two practices, you communicate a uniform message which cuts down on the chance of misinterpretation and it gives your employees an organized database to pull from.  Doing this will allow time for your employees to be creative and come up with new innovative ways to run the business.

Make HR Easier

The human resource department in your company is busy with onboarding new employees, keeping track of current ones, and updating paperwork like financials and benefits. Their job is to keep track of a variety of moving pieces. Software can significantly improve the organization and productivity within the HR department. For example, according to Gideon Taylor, PeopleSoft-based software can help you with onboarding, time off, and benefits. This will lead to a more organized HR department that will then have more time to focus on the happiness of your employees.

Improve Accuracy

Human error is inevitable. According to Wave Business, automation in the workplace can help mitigate the human errors that occur. When working with a data stream, it is much easier for a computer to keep track of everything than one or multiple individuals. Using a system that can be accessed at the same time from a variety of individuals, without compromising the stored data, will improve the accuracy of your business. With improved accuracy, you become a better company and your overall value will increase.

There are a variety of ways you can implement automation in the workplace to achieve greater efficiency. Evaluate the needs of your company and see if there is anything that can be made easier with an automated process. You can increase work productivity, make HR easier, and improve your company’s accuracy by implementing automation in your work environment.

Read this next: How to Effectively Outsource Your Vital Business Functions


How to Make Your Business Accessible to More Customers


Because of increased competition, it is getting harder for a business to bring in new customers, it is even harder to retain the customers they already have. Businesses that make themselves readily available to their customers have the most success in building a loyal relationship with them. You can make your business more accessible by providing pickup and delivery options, building an e-commerce presence, and adapting to different platforms.

Provide Pickup and Delivery Options

Over the last ten years, the popularity of pickup and delivery options has skyrocketed. Many people do not have the time or the attention to physically shop inside a store anymore. To keep up with the way business is moving, you should implement a pickup and delivery system for your business. Let your customer order and receive items without the extra effort. When you make the shopping experience easier for your customers, you are more likely to retain your audience.

Build an E-Commerce Presence

Part of being able to provide pickup and delivery options includes an e-commerce presence. You need a platform where your customers can order and shop online. Your e-commerce website should integrate seamlessly with your in-store experience. Consider how you organize your website and how easy it is to follow. You want your customer to feel like they are still shopping in your store.

Additionally, keep track of your website’s performance. Each time your website crashes, you lose customers that try to access it while it is down. Building a reliable and efficient e-commerce presence will help you keep up with the demands in how the world does business.

Adapt to Different Platforms

Social media is a valuable tool that can help you connect with your customers and bring in new ones. Your social media campaign should focus on the type of customer you attract. Analyze your incoming customers and their habits. If your client base prefers using Facebook, focus on how you advertise on that platform. The same concept applies to all other social media platforms. Your ability to adjust your platform to your type of customer will greatly impact the quality of connections you make. 

The business world is constantly changing as it tries to match customer demand. Focus on the customer by providing pickup and delivery options, building an e-commerce presence, and establishing yourself on social media. This will help you make your business more accessible and maintain a loyal customer base.

For even more help making your business successful, sign up for some coaching!


What You Need to Build Resilience as an Entrepreneur


Becoming an entrepreneur is one of the most taxing jobs out there. Not only do you have to go through the trouble of creating an excellent product, but you need to pitch it to other experienced and qualified people. While it can be exhausting, you can build resilience in this field and become extraordinarily successful.

Learn to Take Criticism

It hurts when a professional rejects your product idea. You want it to be valuable to other people—especially if it is something you are passionate about. In these moments you can’t let a disappointing comment get you down. You must learn to embrace these corrections in a healthy way.

Going door-to-door provides plenty of opportunities to practice resilience. People might wave you away, be annoyed with your presence, or might flat out ignore you. This work will prepare you for rejection in the professional sphere. Potential investors will often critique your product, but these can be meaningful development tools. Ask questions and see what they suggest. This is how to handle criticism with poise.

Fail Successfully

Sometimes you fail so immensely that your business can’t get off the ground. If this is you, don’t feel discouraged—this happens to more people than you might expect. Starting a new business comes with a high risk of failure, with 45 percent failing within the first five years.

When this occurs, you might be tempted to swear off the idea of working as an entrepreneur altogether. But it can also teach you essential life lessons that you can implement into future products. Ask other people who have gone bankrupt because of faulty businesses what they have done to pick themselves up. You will no doubt find something useful.

When in Doubt, Work it Out

The worst thing you can do as an entrepreneur is nothing. People occasionally feel so nervous about failing that they become paralyzed by the decisions they need to make to become successful. In these scenarios, one slogan should be on your mind: “When in doubt, work it out!”

Just getting yourself out there is a great way to make some progress in the business world. Once you start, you’ll find that it gets easier with time. Discouragement keeps you down mentally and physically. Don’t let it!

Resilience will go from something you lack to being one of your best qualities. Rejection just opens up new opportunities in the future and allows you to handle problems with ease. It will build confidence and your product’s user base at the same time!

Read this next: How Your Business Can Capture a More Diverse Set of Customers