Business | Shannon Procise

How to Boost Your Brand’s PR Early On

November 10, 2020 By Shannon Gronich Leave a Comment

You might think that PR is just for businesses who have messed up and have to fix their reputation with the public. That isn’t the case though. Public relations can do really good things for all businesses, especially early on. You don’t have to wait for PR opportunities. You can take action now to create them yourself.

Build Media Attention

Media attention can be a great way to get your business in front of a huge audience very efficiently. It probably won’t come to you at the beginning. You’ll need to be proactive in seeking out opportunities to get media attention. Consider reaching out to your local news outlet. They may be willing to run an informational on your business. Local newspapers and radio stations are also worth reaching out to. You can also include social media into pr strategies to further build your brand’s image.

Hold an Event

Holding an event as a business gives you an avenue to introduce your business and what it’s all about to everyone. You’ll have a chance to simultaneously market your business and build relationships with attendees. 84 percent of business leaders believe their brand’s success is due to event marketing. Take advantage of this opportunity to showcase the value of what your business offers. Remember to frame it in terms of the problem it solves, rather than just the product or service, in order to resonate with your audience better.

Volunteer In Your Community

Few things build goodwill and positive relationships like giving back. Volunteering in your community as a business puts you in a position to showcase your business in a positive light. Those you help will be more kindly disposed towards your business and feel good about referring others to you. Find volunteer opportunities that line up well with your company values and your brand. Volunteering helps you build a good reputation and increases your visibility within the community. If you really want to capitalize on the visibility aspect, have those volunteering wear shirts and gear with your logo visibly displayed on it.

Making PR work for you is a really good way to boost your business, especially at the beginning. Building media attention, holding an event, and volunteering in your community all get your business in front of potential customers. They can also help you foster positive relationships with the public. Take action now to take advantage of the boost PR can provide to your business.

For more business tips, sign up for some coaching sessions!

Filed Under: Business, Marketing

What Your Business Needs for Long-Term Success

November 4, 2020 By Shannon Gronich Leave a Comment

Business owners have a lot of things they need to consider for long-term success. Every owner want’s their business to succeed and they need to remember what will ensure that success. Things like a solid foundation, a plan for the future, and a strong online presence will help business leaders to plan for long-term success.

A Solid Foundation

A solid foundation for your business will make sure that you can last a long time. A weak foundation obviously won’t do much for your long-term success. Your strong foundation can consist of a well-thought out product or an emergency fund and can help ensure profitability in the long run. Your foundation is one of the most important things to consider when you start a business and can give you peace of mind if things start to slow down.

A Plan for the Future

If you want to succeed in anything, a detailed plan will help you understand what steps are needed. A business needs a plan just like anything else. A business plan details the future expectations of your company in three to five years. Creating steps or goals for your company will ensure that your business doesn’t start to fail or fall behind your expectations. Your plan can help you stay on top of everything that you need to do as a business owner. A plan will help you feel more organized and you’ll start to see success.

An Online Presence

These days, it’s important to have a strong online presence. That can be done through a well-crafted website, social media, blog, or positive reviews. Potential customers will always do a little research into your company and if they can’t find you online anywhere, they may start to think that you’re a scam. Having a strong online presence will show customers all the great things you have to offer, and that other people have enjoyed using your company. You don’t necessarily need to be on every online platform, but it can only help your business grow.

Every business is different so there aren’t any set rules for creating a new business and how to succeed in the long run. However, a solid foundation, a plan for the future, and an online presence are great places to start. These will ultimately help your business to succeed and you’ll start to reap the rewards of your hard work.

To help your business succeed even more, sign up for some coaching!

Filed Under: Business

How Your Business Can Develop a Stronger Connection With Customers

October 27, 2020 By Shannon Gronich Leave a Comment

Every smart business knows that it is reliant on its customers to stay in business and be successful. Customer loyalty is a huge factor in this. If you want to build customer loyalty to your business, you need to develop strong connections with your customers. How should a business go about doing this?

Dedicate Time to the Customer

Customers want to feel like businesses care about them. One of the best ways to do this is to dedicate time to them. There are multiple ways you can dedicate time to your customers. You can take steps to improve your response time. During the initial interaction, take the time to ensure that they are satisfied with the service they’ve received. Add personal touches to the interactions where appropriate. Avoid doing things to make customers feel rushed. Customers can tell if you’re rushing them through a process, and it doesn’t leave them feeling positive about the experience.

Give Your Business a Human Face

Businesses have a tendency to feel faceless to consumers. This can make them difficult to connect to. If you want to build a stronger connection with your customers, you need to give them something to want to connect to. Give a human touch to your business with quality photos of your employees on your website. Of course, you want to present the best image of your business. You want to remain professional and avoid certain distractions that detract from the purpose of the shoot. That’s why these photos are best left to professionals. They know how to make the most of a setting and the lighting.

Reward Them for Their Loyalty

Virtually all businesses want to expand their customer base. It’s an essential part of growth. That said, repeat customers provide more profits to businesses than new ones. They are more cost effective to retain than new ones are to attract as well. As such, it pays to reward them for their loyalty. Develop a quality customer rewards program to encourage repeat business. Consider what perks your customers will value the most and incorporate them into your program. Your customers will better feel your appreciation for their loyalty when you take steps to reward them for it.

Building strong customer connections is essential for businesses who want to thrive. You can do this by dedicating time to your customers, giving your business a human face, and rewarding your customers for their loyalty. This will help them feel positively towards you and want to continue to give you their business.

For more great business tips, sign up for some coaching!

Filed Under: Business

How to Design Your Checkout Process for Maximize User-Friendliness

October 23, 2020 By Shannon Gronich Leave a Comment

Maximizing user-friendliness in your checkout process can be difficult, but here are three things to get you started. Providing a customer service chat, minimizing steps, and providing easy modification will ensure a smooth checkout process for all your customers.

Provide a Customer Service Chat

Creating a good relationship with your customers is important. One of the ways you can reach out to them and make sure they are getting answers to their questions is to provide a customer service chat that can be accessed in real time. This gives them an opportunity to talk with people in your business and get immediate answers to all their questions. This can lead to greater customer retention. This great customer service experience will make them want to tell all their friends about your business and then they’ll want to come back.

Minimize Steps

As technology is growing, customers are growing less patient with things that are slow. They want things to be fast, easy, and accessible. Minimizing steps required to checkout an item on your site is a great way to minimize the difficulty of online shopping. Making a one-page checkout ensures that people won’t have to spend a ton of time checking out and will be able to get back to their lives quicker. Also, allowing shoppers to checkout as a guest helps capture more sales. Many first-time customers don’t want to have to create an account if they don’t know much about your company. Letting them check-out as a guest will let them get to know your company and then they’ll want their own account.

Easy Modification

Once again, there are many customers that want their online shopping experience to be super easy. Otherwise, they won’t do it. It’s common for customers to put the wrong thing in their shopping cart. Many put the wrong quantity or color and want to easily remove it from their cart. Providing a delete button or a quantity modifier will help them to change things in their cart quickly and easily without having to go back to a different page. Customers are happier if they can make quick changes to their order.

Online shopping is rapidly growing and creating a page that is user-friendly is something that every business needs to consider. Providing a customer service chat, minimizing steps, and easy modification will help make your site easy to manage and make customers want to return.

For more business tips, sign up for some coaching sessions!

Filed Under: Business

Corporate Trends That Are Making a Comeback

October 21, 2020 By Shannon Gronich Leave a Comment

Workplace trends come and go. What is trending in the workplace has a tendency to reflect a blend of employee and employer values. Some trends make repeat appearances throughout the years. Here are some corporate trends that you could see making a comeback soon.

The Cubicle

Open office floor plans have been popular recently. They have the ability to improve morale, among other benefits. In light of the COVID-19 pandemic, however, the cubicle may be in a position to make a comeback. Many offices are putting up such barriers to try and reduce the spread of illness. This could become more common as more people come back to work.

Quality Circles

Quality circles could also be making a comeback. These groups consist of anywhere from three to twelve employees within a company. Ideally, those in the group have the same jobs, or at least ones that are similar or related. They meet regularly to discuss work-related problems and identify solutions to them. Those solutions are then presented to leadership within the business. There are many examples of quality circles from the 1970s among corporate giants. These businesses found that quality circles benefited their business. An effective quality circle can reduce costs. It can also improve productivity, efficiency, and morale.

The Traditional Office Setting

One recent trend is the desire for an improved work-life balance. Employees don’t want to live to work; they want to work to live. The current pandemic climate may be changing this perspective. 4.7 million people are currently working remotely. While the overall perspective on it is positive, not everyone is having an easy time of it. Some employees will embrace a return to an office setting. When they do, they’ll be trying to create a clear separation between their home life and their office life. This means there will likely be a return to the more traditional office setting. The home-like couches and communal spaces will give way to a more office-like setting .

There’s no denying that the workplace is undergoing a period of transition. The COVID-19 pandemic has changed the way many people do business. Businesses may soon see a return to cubicle workspaces. Quality circles may become more prevalent as companies recognize their value. There may even be a return to a more traditional office setting. These trends are coming back, so it’s time we embrace them.

For more tips on how to run your business, schedule some coaching sessions with us!

Filed Under: Business