November 24, 2024

How You Can Produce Content That’s Both Entertaining and Informative

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How You Can Produce Content That’s Both Entertaining and Informative

Many business owners have embraced the idea of content creation when it comes to growing their businesses. By having more content, you can reach a larger audience and increase the exposure of your business. However, you don’t need to stick to only being informative. There are many media formats that allow for being simultaneously entertaining and informative.

Create Videos

Video content is one of the most popular types of content you can create. It’s very easy for consumers to engage with video content without exerting much effort. It’s quick and often more entertaining. When making video content, you can present your message, but you also get to focus on the creative aspects of it as well. You can tell a visual story, use an engaging narrative, or provide an emotional appeal. In fact, videos are ideal for portraying emotions and they will often create more connections with your audience than written content. As an added bonus, videos typically appear higher in a search which will increase exposure to your content.

Podcasting

In addition to videos, podcasts are extremely popular. This is partially because they require even less effort to consume than videos. People simply need to listen. Podcasts are ideal for commuting, cleaning, cooking, working, etc. Your audience will appreciate any type of content that allows them to multitask. Podcasts are an excellent opportunity to have a discussion, present your opinion, and even show more of your personality. This is very engaging for your audience which allows them to be entertained while learning something new. Additionally, podcasts can be very lucrative. Podcast advertising revenue may pass $1 billion in 2021. Now is the time to get on board with this type of media.

Create a Blog

Having blog content on your website is not a new thing. However, you can take a different approach to it in order to be more entertaining. People like to engage with content that is a little less formal. If you let your personality show through when writing your blogs, it adds more of a human element. You can be informative while still using humor, informal language, and a more conversational tone. Creating blog posts that incorporate these allow your audience to make more of a connection with you.

When creating content for your business, you want to engage with your audience. There are many ways you can present information while still entertaining your audience. Try out a few formats and see what works for you.

Read this next: How Entrepreneurs Should Approach Investing in Private Businesses

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What Every Customer Service Representative Needs to Know How to Do

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Your customer service representatives can single handedly make or break your business. That sounds like an extreme statement, but if you think about it, it makes sense. As the people responsible for solving customer problems, they have a huge impact on the experience your customers have with your business. As such, there are some things that they absolutely need to know how to do.

How to Represent Your Brand

Consistency is essential in branding, which includes how your employees represent your business. If you want to have a reputation for being positive, your employees need to know that they are expected to behave in ways that reflect that value. Branding for customer service often refers to how they approach working with customers, but can also include things like word choice or even dress and grooming. Make sure you clearly communicate your expectations regarding brand representation with your customer service representatives so you can achieve consistency.

Dealing With Unhappy Customers

Part of the point of customer service is to solve customer problems. No customer is going to be happy about having to contact you because they have a problem with you, which means knowing how to deal with unhappy customers is an absolute must. Whether it’s over the phone, through a web chat, or via email, your representatives need to know how to handle them. The negative reviews you have are an opportunity as well. You can maintain some goodwill with unsatisfied customers by responding to their negative reviews. Regardless of the method of communication, how things are said is going to be more important than what is said.

How to Listen

In order for your representatives to respond to customers in an appropriate, productive manner, they first must know how to listen. Active listening is often talked about as a good technique for customer service representatives, and for good reason. It allows them to more completely understand the customer, which in turn allows them to address the problem correctly. For many, this is a learned skill that they may need to practice doing before becoming proficient. The end result should be worth the effort it takes though.

If your customer service team is to have a shot at being effective, they need to know how to do their job well. Part of that means knowing how to represent your brand, how to deal with unhappy customers, and how to listen properly. While far from exhaustive, these crucial skills can really help your customer service representatives perform their job in a way that leaves your customers feeling more positively towards your business.

Want to take your business to the next level? We can help!

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How to Find a Space to Work as an Entrepreneur

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When you are creating a business, you’ll need to find a space to work. You have a lot of options to choose from. You can use coworking arrangements, lease office space, or look at shared office space. Each of these things are good options if you are trying to build your business without losing a lot of money on office space.

Use Coworking Arrangements

There are many benefits of coworking spaces. Coworking offices are extremely convenient for early stage businesses. They can come with everything you’ll need including amenities, lounging areas, private offices, and a professional business address. However, using a coworking space can be expensive. It has become popular and this means that the prices have gotten higher. The other thing to remember is that it can’t accommodate large businesses. It is a better fit for a small company that consists of 10-20 people.

Lease Office Space

Leasing office space is another option for your business. You’ll be able to do what you want with the space without worrying about sharing it with others or using a coworking arrangement. According to Franchise Gator, with many businesses closing, you may have great ability to negotiate leasing rates with landlords. Landlords might help pay for certain utilities, like water or housekeeping. Leasing an office space is still more cost effective than buying an office space. You also will be able to lease in a nicer area than if you buy a space. However, keep in mind that rent may be higher than other options and you will have to work with a landlord.

Shared Office Space

This is a type of office space that you share with another company in order to split the costs. Startups with small budgets can benefit from sharing an office with another small business. Especially if they can work well together. For example, a marketing company might work well with an advertising agency. According to RocketSpace, using a shared office space can help you save money, improve networking, increase flexibility, and can give you some educational opportunities.

As you work to build your business, you shouldn’t have to worry about losing too much money on your office space. You can look into using coworking arrangements, lease office space, and use shared office space. Each of these things are good options if you want to save money on your office space to use elsewhere.

If you are looking for that extra help you need for your business, check out our coaching services!

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Fun Team Building Exercises Any Business Can Do Right Now

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Before you hear your team groan about having to complete another team-building exercise, you may want to try these exciting and engaging activities. After all, the purpose of team-building activities is for employees to learn more about each other while having a great time. Here are some that you may want to consider the next time you need to lead a team.

Employee Bingo

Start by drawing a Bingo card on pieces of paper. Find out something unique about each of your employees that are going to be in the meeting. For example, one employee may have been born in a foreign country while another one may have four dogs. Then, label each square with a different notable characteristic while making sure each sheet is unique. Have participants ask each other to sign the square that applies to them with the first one who gets five in a row winning the game.

Related: https://www.howdoyouplay.net/icebreakers/how-to-play-people-bingo.html

Egg Drop

Gather many different office supplies. Divide participants into two groups. Assign each group to use the office supplies to build a contraction that when an egg is dropped in the middle of it, the egg will not break. At the end of the assigned time, drop the eggs with the winner getting a prize.

Name the Office

If you have several people who normally work in different offices in the same building, then you can play “name the office.” In order to play this game, have your employees come up with names for your conference room and then as a group, decide what the final name will be. Naming an office space or conference room as a team makes your employees feel like they have some investment in their workplace and it reflects the interests and humor of your employees.

Related: https://blog.davincimeetingrooms.com/workplace/100-plus-conference-room-names/

Office Scavenger Hunt

Make a list of unusual items found in your office. For example, it may be an employee’s chapstick that they always keep in an unlocked office drawer or a plant that has died from being long neglected. Divide the participants into two teams and give the same list to both. Set a timer and yell, “go.” The team returning with the most items is the winner.

Related: https://www.pegasustransit.com/transportation-news/7-team-building-activities-for-your-next-company-outing/

There are many different team-building activities that you can do with your crew. Ensure that everyone feels free to participate. Sit back and watch the fun abound as people learn to work together as a team.

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5 Great Countries to Start Your New Business

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Starting a new business can certainly be a daunting task. While you have many decisions to make as an entrepreneur, one of the most important is where you will form your business. The following are five of the best countries to consider based on affordability, access to capital, low manufacturing costs, and low levels of bureaucracy.

Indonesia

According to the World Bank, Indonesia boasts the largest economy in Southeast Asia, making it an attractive location for entrepreneurs ready to capitalize on economic growth and the country’s maturing democracy. Indonesia is predominantly a middle-income nation with a sizeable middle class, yet it offers a low-cost base for production and the perfect launchpad for the Southeast Asian region. Business opportunities in Indonesia don’t end there; they can extend to nine additional members of the ASEAN that enjoy favorable trade relationships with Indonesia. The country also makes it easier than most to start a business with its Program for Eastern Indonesian Small and Medium Enterprise Assistance (PENSA) that educates new business owners.

Singapore

As an entrepreneur, there’s a lot to like about Singapore. According to KC Ha Consulting, Singapore is ranked number one in providing best investment potential and is also ranked number 3 in foreign trade and investments in economic performance. Additionally, Singapore is also ranked highly for maintaining governmental transparency and has a good track record of keeping low levels of bureaucracy. Additionally, Singapore is also ranked highly for maintaining governmental transparency and has a good track record of keeping low levels of bureaucracy. With high regulatory performance and a high-income society known for its infrastructure, public transportation, and English skills, the country offers an excellent framework for starting a new business with a process that can take as little as three days.

Singapore is unique in many ways compared to its neighbors. It’s home to many of the top companies in the world thanks to its central location in Southeast Asia and proximity to emerging Chinese and Indian markets. With an ideal location and excellent global connectivity, Singapore has received the top rating in Asia for logistics. Singapore also offers an attractive corporate tax rate that maxes out at 17% with 21 free trade agreements with 27 economics and more than 70 avoidance of double tax agreements to reduce tax barriers in trade.

Mexico

Mexico has become an increasingly attractive location for entrepreneurs and investors with a vibrant economy and low costs. Mexico ranks among the top 30% in the world concerning regulatory performance and has undergone business registration reforms that have increased its number of registered businesses. It typically takes as little as one week to start a business in Mexico.

Of course, there are trade-offs including high crime rates and a steep learning curve for learning administrative procedures and unwritten rules. Despite improvements in regulatory performance, Mexico continues to perform very poorly regarding corruption. Only ten countries rank below Mexico in the Americas for corruption in government, banking, politics, and business. This corruption can affect foreign companies in Mexico as bribery is a long-held tradition. Even the growth of retail giant Wal-Mart in Mexico involved substantial and systematic bribes, according to the New York Times. Bribery is so common and accepted that it’s practically considered a part of cost analysis when opening and running a business in Mexico.

Malaysia

Malaysia makes it incredibly easy to start a business with a streamlined process that takes around 19 days. In fact, most of the paperwork to register a new company in Malaysia can even be done online. Malaysia offers a stable economy, educated yet low-cost workforce, and a high rate of English fluency. It can also be a more affordable alternative to expand or get into the Southeast Asian market compared to other countries in the region like Singapore.

Of course, Malaysia it does come with drawbacks. Malaysia does still have a problem with government corruption and complicated bureaucracy that can complicate business operation. Malaysia also has a high corporate tax rate at 24% which is the third highest among Southeast Asian nations.

Thailand

Thailand almost ties with Singapore when it comes to fast and easy business formation. It also offers a unique perk: it has a low business density compared to other countries in the region with reduced competition and room to grow. It’s also one of the most affordable countries in which to operate a business although you will face some restrictions concerning acceptable industries as a company that isn’t Thai majority owned.

While these aren’t the only nations that can be considered pro-business, each offer advantages worth considering as an investor including low labor costs, affordable tax rates, and stable economies. And when you finally get that business started, be sure to look to us for your marketing needs.

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