March 24, 2019

How to Get Booked on Radio – You Are More Powerful Than You Think

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Radio interviews have a life of their own. They can last a short moment, a month, or even years depending on how you market them.radiomic
If you haven’t been on the radio yet, now is your time. This is one of the quickest ways to showcase you as an authority figure and create leverage to grow your business.

One of the best places to look and get booked is on BlogTalkRadio.com. Blog Talk Radio is the world’s largest online talk radio and podcast hosting platform. There are thousands of shows in various categories. If you follow these few steps you can get booked almost instantly on the radio.

First, you want to have your media kit ready.

Second, research for radio shows that are relevant to your subject matter and determine if the listenership is a good match. Also be creative. Many times there are niche markets we can tap into.

Finally, reach out to the host with your media kit and possible topics they could choose from. When you start contacting the media, it is important to communicate your message clearly and concisely. You want to be sure that you are very clear about who you are and what your business is about. Don’t give too much information – you may overwhelm them and “turn off” the host!

Remember they do not want to provide free advertising but rather content that their listeners will want. Talk in terms of what the listeners will gain and the benefits of having you on the show.

If you help with marketing your presence on their show, include your marketing plans and intention. They love having access to new listeners. When a host knows it is a win-win-win, it is easy for them to say “yes.”

What shows have you or your business been featured on?

How did you get started in radio?

Please comment below with your experience or links to shows
Best Regards,
Shannon Burnett-Gronich

Pay thousands of dollars for a publicist or learn how to do it yourself. http://shannongronich.com/training/oto-mediamagic/

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Make Your Marketing Stand Out – The Significance of a Powerful Tagline

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stand out from the crowdHow to be STAND OUT in all the marketing noise, without having to stand on your head!

Today, your customers are bombarded with promotional messages every single day.

Whilst most might just slip past the thoughts of your customer, there are a few that might just seep in guiding them toward or perhaps away from their future purchase of product/service.

The fact is, a tagline is similar to a hook towards the edge of the fishing wire & this is a type of hook which your business requires for luring customers toward your product or service!

You need to catch their attention.

Below are some of the major reasons why a business needs to have a powerful tagline:

  1. Businesses especially small businesses are booming and the amount of individuals looking to establish their own business is rising day by day. In fact, most of them have started quitting their daily jobs completely to start a work at home at business which they have always dreamt of. As a result, direct competition is rising all around the world & when you are inside a forest which full of similar trees, do you actually want to appear like most of the trees? Probably not if you’re truly looking to grow your business & searching for the clients who are ready to pay you big bucks!  You need to be able to distinguish yourself from the crowd which can be best done if you have an interesting tagline!
  1. An interesting tagline is capable enough to give a clear message in regards to what your service or product is all about. And this becomes very important when you are looking to set yourself or your brand apart right from the start of your business.
  1. A catchy tagline can help you increase the versatility of your brand and publicity. For instance, rather than naming your business something that’s directly related to your service, product or benefit, you will be able to easily strengthen the message with the help of a tagline. Hence, if your business evolves anytime in the future, then it will be much easier for you to change your tagline instead of your whole identity & brand name.
  1. A tagline is similar to owning a personal billboard in the minds of your consumers. Once your tagline is in the minds of your clients, it could highly encourage them to:

Identify your brand/company

Remember you for any reference in the future

 

A catchy subject line can also be used in all publicity from a conversation on the phone to a press release. Individuals will start seeing you as an established & trustworthy business.

This will further help you grow your business as well as brand value in both online as well as offline world.

Final Words:

When you create a strong tagline, it reinforces the message of your brand as well as helps you connect with your target audience in a better manner.

The tagline is also one of the best ways to communicate with your audience.

 

Shannon Burnett-Gronich

 

Are you currently using a tagline, if so what is it?

Please comment below your experiences on communicating with your audience.

 

 

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Want More Media Attention – Be a Great Story Teller

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good stories engage peopleWhen you’re putting together any content on the web, you must concentrate on the populace aspect of your story which will have a greater chance of attracting the media.

Populace aspect:

In simple words, it consist of adding a few twists in your plain story which can help you get a media coverage.

Without incorporating such twists which make your story truly compelling to the media, it is very tough to gain the attention of the news reporters.

The truth is, media simply doesn’t care of your story unless it is super interesting.

You need to be able to create a story which affects most if not every single reader of the publication.

The fact is, reporters are interested in pleasing their editors & editors are interested in publishing the type of stories which are likely to increase the sales of their newspapers or magazines.

And this is the whole thing.

And if you have a dry story, it is almost guaranteed that you won’t receive the type of media coverage or attention which you are looking for.

Given below are some of the most commonly written news stories:

  • A controversial story.
  • A story about what’s trending in the media already.
  • An outrageous or unusual story.
  • A story that is related to popular celebs/sportspersons.

When you start creating stories which are related to any of the above topics, then you are most likely to grab the interest of both online as well as offline media.

Write a story which packs 2, 3, or even 4 of the above listed angles all at once & you are sure to hit the media quite hard with your powerful story.

In addition, you also want to carefully monitor popular social networking sites like Facebook, Twitter, LinkedIn, Pinterest, etc.

Here, you can easily find what types of stories people share on the web and find interesting to read.

Another thing is, media won’t come to you, instead it is your duty to contact them and let them know about your story.

To prepare yourself better, plan everything well in advance.

People prefer to read stories than anything else.

Stories are one of the primary ways of communicating with others.

Storytellers are admired in a number of cultures, and the western world pays both the directors as well as the writers of the TV & films very well both status wise and financially.

Stories are how we communicate & yet in the world of marketing, majority of the businesses disregard the importance of stories & simply focus their entire attention on the facts.

What To Do After Your Story Has Started Attracting Media Eyeballs?

Do not stop after you have started gaining the attention of the media.

Since the reporters will know you by his time, you are likely to become a trustworthy expert which they will want to get in touch from time to time.

You can start looking for ideas for your next story and try to gain more exposure to your brand which is already popular in the news media.

 

Shannon Gronich

 

Do you have a story?

Are you really optimizing it?

Please comment below with your story or story ideas.

PS Want to become a magnet for publicity?

The most IMPORTANT yet most OVERLOOKED marketing component, get yours free here:

http://shannongronich.com/training/powerbio2/

 

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How to Get PR When You Have Little Money

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websitebookcoverWhen I first started out in business I had a very low marketing budget.
(Almost nothing)
I wanted to provide for my beautiful family and I enjoyed meeting and networking with other driven individuals.
Over the first few years I searched far and wide for tools that I could implement in order to get publicity for my business with little to no marketing budget, and after testing various strategies and avenues I found a great step-by-step process for myself that grew to a point where I could share it with clients and friends and have since provided myself and everyone I know with over 3.1 million dollars in free press!
Since then, I wrote the book on it- literally.
I truly believe that with a little bit of drive and the proper tools that anyone whose business began in a situation similar to mine can end up in television, radio shows, newspapers, articles online and in the mouths of the perfect future clients and consumers of your business and/or product.
Sign up for my free guide and YOU can get started right now, too!

 

 

 

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Single Mom Goes from Zero to $3.1 million

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That single Mom was me! Most people think that marketing and press releases are something that comes natural to me.

Let me share how I got started over a decade ago.

As a single mother of two kids, my financial situation was always a struggle.  It seemed like no matter how hard I worked, with daycare and the cost of living, at the end of the day I was still broke.

I had a profound moment in my life that inspired me to start a business to help others find solutions for their health challenges.  I didn’t know how to start a business or run a business, let alone grow a business.

Talk about being scared!

I knew that in order for ANY business to be successful, it must market itself to get customers.  How would I reach MY market with no money to work with?? Successful marketing always costs money… or so I thought!

At that point, I started to really look at the concept of marketing.

What is marketing?  How much does it cost?  What makes a companies marketing successful?  I didn’t learn this in school.  I committed myself to learning everything I could about marketing because I knew if my business was going to succeed, then getting free press was my only way.  I started to look at businesses that had articles published in the newspaper and business people who had been interviewed on the radio. I started studying ways to get free publicity.

I started seeing a simple system that anyone could use to expand any marketing budget and get free press.

I discovered ANYONE can get publicity, have just have to know how.

Shannon Burnett-Gronich

What marketing are you currently using in your business?

Please comment below your experience with publicity.

P.S  Pay thousands of dollars for a publicist or learn how to do it yourself. http://shannongronich.com/training/oto-mediamagic/

 

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