While an elevator pitch needs to be short & to the point, it must also feature a well-defined objective. Every example used and point made must work to complement the point that’s being argued during the pitch. For instance, if a job aspirant starts a discussion with a possible employer during a career fair, then their elevator pitch must rotate around why they’re the best person for the job.
Prior to creating an elevator pitch, it’s crucial for you to actively envision the intended goal of the dialogue & formulate an objective from there.
The next step must be to explain how you’re going to accomplish your intended goal. For example, a job candidate must highlight the experiences and skills which make him/her the best person for the required position. Most professionals find this part of the elevator pitch quite challenging and end up losing their focus.
You want each single step of your elevator pitch to strengthen or support the proposed goal of the talk.
Lastly, it’s important that you let your intended prospect know why their role is so important for you to attain your goal. For instance, if the intended objective of your pitch is to acquire an investor for your company, then you want to emphasize how the investor’s assistance can benefit your company.
It’s critical that your elevator pitch is specific & crafted in a way such that your target audience knows why they’re invaluable for accomplishing the final goal.
What would you say if you were stepping into an elevator with Oprah or someone you wanted to connect with who would transform your business?
To your business & life success,
A media or press kit is an essential part of your marketing strategy as it allows the media to take a look at your body of work instantly so that they can make the decision to run your press release quickly without needing to do much outside research.
A tagline, or many times called the subject line, is the first impression and the most important part of a press release. This is the very first item the media will see or hear.
Television is one of the major mediums for marketing and often one of the most challenging to get noticed by. With a clear vision and great story you can get booked.