September 27, 2021

5 Companies That Improve Our Standard of Living Daily

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5 Companies That Improve Our Standard of Living Daily

There are many companies that provide beneficial services to the world today, but which companies have impacted our lives the most? That’s difficult to answer because each company aids each other in serving the greater good. But there are a few companies, that have stood the test of time and made their permanent mark on the daily lives of civilization.

Microsoft

The software giant, Microsoft, in addition to having one of the largest market capitalizations has also had nearly the largest influence on society today. Bill Gates, the founder of Microsoft, originally sought to place a computer within every household. The seemingly outrageous goal has changed the educational opportunities, communication, and entertainment options that people have.

Google

Google has been able to provide people with near-endless information. As a seemingly infinite library source, Google has also changed the way people find services in real life. As a continually evolving company, over their course, Google has continually improved their designs and been able to impact processes such as the way that people purchase stocks or find their nearest hospital.

ADT

Developed in response to a home invasion of the founder’s house, ADT is one of the pioneer security service companies. This American security giant currently serves over 35 countries in total. The services offered by ADT have saved many customers from home intrusions, fires, and a variety of other harmful incidents. At the moment, ADT is the only security company offering monitored flood detectors.

Apple

Apple has been an influential company for decades, but with the creation of the iPhone, Apple took the world by storm. Their iPod device already introduced the world to a new way of listening to music, but the iPhone introduced a new way of doing almost everything; from shopping to taking care of children. Apple not only improved civilization’s standard of living through a few devices, but through the innovations that they continue to achieve.

Tesla

Tesla, one of the few companies founded by Elon Musk, was created with an innovative vision. Focused on sustainability, with three vehicle models, Tesla has surpassed their original goals. Tesla has proven to the world that efficient electric vehicles can be created, and that combustion engines are soon on their way out.

Summary

Each of these companies has played a role among the others at some point during their history. It can even be argued that they play a role among each other daily. However, there is no denying that each of these companies has permanently change our standard of living for the better.

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Up Close & Personal with the Candidates

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On October 26, 2016 I was selected, along with other leaders of Brevard, to participate as one of the four moderators for the 2016 Brevard County Candidates Forum presented by Space Coast Channel & The Wild Manta Knowledge Center.  Being a business leader in the community I know how important it is for our local politicians to have their voices heard so we can best vote for our personal and local interests.

Although there were many topics of discussion that are important to me on a personal level including our local education and school board and bullying at our public schools, the topic that I was most intrigued to hear how each of the politicians were planning to address was the health of our youth through student lunches. I personally asked “With children’s illnesses, diabetes and obesity at an all time high, how will this be dealt  with in our schools and with lunches?”

I was thrilled to hear that Michelle Obama’s nutrient movement has been implemented into our local school lunches. I was also very grateful to hear other important topics regarding are children brought up by a couple of other candidates like Randy Foster who is running for County Commission, District 3 . Randy shared how we currently have over 1,200 homeless children in Brevard going without food. That figure is astronomical and truly hurts my heart to know we have so many without food and shelter.

​​Darcey Addo for Brevard School Board, District 3 was a mother and teacher that I found I related most to. Every topic she addressed I was actively intrigued by.  Darcey talked about having to educate children about the importance of healthy lunches as childhood obesity is on the rise. Another thing Darcey addressed was the challenge of differentiating structured recess from simple playtime for kids and the importance of allowing kids a 20 minute unstructured recess. She feels as though this is lacking from children’s lives and argues that it is vital to the overall growth of a child to have that moment of tranquility away from the stress that studies bring. As a mother of two teenagers, I am proud that my children are among those that participated in an excellent educational program that emphasized recess being a key part of one’s success and am in agreement with Darcey on the necessity of this for all of our youth rather than the continuous favor of reduced recess due to more and more testing. Children are, after all, our leaders of tomorrow!

School issues and development were not the only topics mentioned. We heard discussions about the lagoon as well as various environmental topics that need to be addressed. It is refreshing to know that our local politicians are aware of our environmental struggles and are compiling resolutions.

Another area of concern fell among local businesses and how we can all help local businesses improve within Brevard, rather than paying big businesses to come to Brevard.  There are current incentives for big businesses to come into our community and a number of individuals would  rather like to see more money going to local business expansion. I am among one of those eager to help the little guy and always do my best to support the locals.

Overall, my experience as a moderator was valuable. I enjoy being an active member of our community and strive to encourage others to do the same. Together we are powerful unit and have the ability to beautify the community we live in. Thank you to all of the local politicians for vigorously aiming for a brighter tomorrow.

I invite you to subscribe to Space Coast Channel and watch the panel HERE 

Please share your wishes for our community!

To your business & life success,

 

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Developing an Elevator Pitch – First Impressions Matter

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Elevator-PitchIn simple words, an elevator pitch is a brief presentation that’s designed to grab the attention of potential prospects in a compelling and comprehensive manner.

So, if you had one minute with Oprah or someone you admire in your industry, what would you say to capture their attention?

Criteria for a successful elevator pitch:

It must be Quick, Clear, and Concise! Attention grabber is important too.

Be clear; use a proper speed & tone so that you avoid rushing your message.

Show your enthusiasm using appropriate excitement while telling the story. Enthusiasm plays a key role if you want to draw the attention of your target audience.

 

Does your elevator pitch answer the following questions…..

Who are you?

What do you do?

Who is your target audience?

What separates you from other businesses in your industry?

How do you bring value and benefits to your prospects?

 

Get a note card and have a 30-sec and 60-sec elevator pitch ready. Then start to practice and test to see what sticks. This is one area I love helping my clients shine!!!

 

Share your elevator pitch with us!

What I am looking for next is……

 

To your business & life success,

Shannon Gronich

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How to Get on Television – What Producers Want

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TV NewsTelevision is one of the major mediums for marketing and often one of the most challenging to get noticed by. With a clear vision and great story you can get booked.

Consider all the relevant TV shows in which you want your news or story to be presented.

Start visualizing and creating a list of shows where you would like to see your story. I suggest that you jot down at least 15 to 20.

Do your research about the show prior to communicating with them so that you can ensure your story or news is a suitable fit for their major audience & the kind of story or news they typically feature.

Whenever possible, look to create a personal connection with journalists, editors, and especially the secretaries and gatekeepers who hold the key to getting you to the people you want to talk with.  They will be your greatest allies or they can shut the door before you ever get in-depending on how you build those relationships.

Send your story along with a short and to-the-point pitch letter to the producer of your interested TV show in addition to all the required contact info. Pitch videos are encouraged to showcase how you perform in front of the camera.

Remember to include why their audience might find your story interesting.

During a phone conversation with the show organizers, stay excited, keep it brief, & be aware that there’s a very fine line between pitching your story & being pushy.

Most editors fancy a personal pitch as opposed to a typical press release.

Ensure that you come up with a strong and catchy subject line for your news or story. After all, just like you, there may be several other people who want to grab a spot on a popular TV show.

Make sure you follow up after 7 days if there’s no response from the show organizers.

While following up, remember to keep your cool. At best, appreciate the producers & editors for giving their valuable time to consider your news or story. Even if they might not need you at the moment, you might get an unexpected call from them in the near future.

Hence, never lose hope. Keep your eye on the goal!!!

How have you gotten booked on television?

Share a link to your favorite show or interview.

To your business & life success,

Shannon Burnett-Gronich

 

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6 Radio Interview Best Practices – Get the Most Traction from Being on the Air

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radio_interviewOne thing I have realized from being in publicity is how easy it is to get booked on the radio, but not everyone knows how to make the best out of it. Radio interviews can be used for years to come for both client acquisition and retention.

1. Prepare yourself
The thing is, you only get one opportunity for getting it right when you’re on LIVE radio. Hence, preparation is key here. You must come up with precise & strong messages that you want to spread to your followers.

2. Prepare your host
When sending over the marketing material to the host, always include your power bio, headshot, and 5-7 questions they have the option to use during the interview. On the day of the interview, print and bring a copy of your bio and questions to the host directly, in case they were too busy to prepare.

3. Stay Focused
Many radio interviews are no more than 4 minutes long. Avoid getting drawn into unnecessary topics. Radio hosts are skillful enough to obtain info from you, not essentially on the subject covered during the interview. An easy way to redirect a question is the statement, “That is a great question! What I would like to share with you is….”

4. Examples and Metaphors
Radio can be a very intangible means of communication. Audiences rarely get an opportunity to re-listen to your interview twice. It’s best to make your story memorable; use examples & metaphors whenever possible. Know that radio mirrors your character to the listeners.

5. Invite your followers
If you already have some credibility, it can be a wise decision to invite your followers to listen to your interview. This is a sure fire way for building the required trust and faith among your followers for your products/services.

6. Set clear intentions
Whenever you speak during your radio interview, make it sound clear enough for your listeners to properly understand the subject. Use simple language. Avoid using language that’s too technical/hard to understand for your listeners. Imagine you are speaking to a child.
Most first timers find it difficult to get their message across to their followers just because they wait to be questioned. To avoid this, try to take control of every single opportunity for getting your message across. Know what your final goal is during the entire course of the interview.

How do you best prepare for radio?

Share a link to your favorite show or interview.

To your business & life success,
Shannon Burnett-Gronich

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