In simple words, an elevator pitch is a brief presentation that’s designed to grab the attention of potential prospects in a compelling and comprehensive manner.
So, if you had one minute with Oprah or someone you admire in your industry, what would you say to capture their attention?
Criteria for a successful elevator pitch:
It must be Quick, Clear, and Concise! Attention grabber is important too.
Be clear; use a proper speed & tone so that you avoid rushing your message.
Show your enthusiasm using appropriate excitement while telling the story. Enthusiasm plays a key role if you want to draw the attention of your target audience.
Does your elevator pitch answer the following questions…..
Who are you?
What do you do?
Who is your target audience?
What separates you from other businesses in your industry?
How do you bring value and benefits to your prospects?
Get a note card and have a 30-sec and 60-sec elevator pitch ready. Then start to practice and test to see what sticks. This is one area I love helping my clients shine!!!
Share your elevator pitch with us!
What I am looking for next is……
To your business & life success,
Shannon Gronich
A media or press kit is an essential part of your marketing strategy as it allows the media to take a look at your body of work instantly so that they can make the decision to run your press release quickly without needing to do much outside research.
A tagline, or many times called the subject line, is the first impression and the most important part of a press release. This is the very first item the media will see or hear.
Events attract audiences that, in some cases, would not typically be exposed to your product or service. Utilizing this platform for individuals to know more about your brand in a manner that will be notable and create an influx of business still eludes many owners.
Television is one of the major mediums for marketing and often one of the most challenging to get noticed by. With a clear vision and great story you can get booked.