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Creating A Press Release Tagline that Sizzles

December 8, 2015 by Leave a Comment

taglinesgettothepointA tagline, or many times called the subject line, is the first impression and the most important part of a press release. This is the very first item the media will see or hear.

A relevant & original tagline can grant you an amazing ability to intrigue your audience into reading further. This allows you to express something fascinating about your product or service. You then can use this tagline on almost everything, starting from your website to the letterhead and any other marketing tools you may use.

Taglines can help you transform your press release from average to something the media wants!

Below are some tips which can help you come up with press release taglines that sizzle:

Why Reinvent – Copy from the BEST

Study the covers of different magazines; check out different TV shows to try to identify specific sayings which catch your attention. Many of the top publications have spent millions in market research to ensure they capture the eyes of their readers.

KISS – Keep It Short and Sweet

Eliminate anything which may not be the most essential elements to what would get your audience intrigued so that they will want to read more. Preferably, you must try to reduce it to a single key element or at least look to keep it to no more than five to seven words.

Use Numbers – They Capture the Most Attention

Numbers are a great way to attract the reader’s eye to a clearly defined topic. You do not include all the details in the press release itself; however, it is a perfect place to showcase what you know and to have the editor wanting to know more.

Here are a few examples I have used over the years:

11 Mistakes Even the Smartest Exhibitors Make

85 Ways to Improve Your Health in 6 Hours or Less

9 Essentials to Creating Sustainable Partnerships

Take your key components into account and give it a go in crafting a tagline for a topic you want to share with the masses. Even using google AdWords to see what your audience is looking for can help.

What tagline in your business has worked best for capturing attention?

Share taglines below and get feedback.

To your business & life success,
Shannon Burnett-Gronich

Filed Under: Free Publicity, Marketing, Media/PR Tagged With: , , , , , , , , ,

Create Massive Growth for Your Business Utilizing Events

December 1, 2015 by Leave a Comment

Event Marketing Shannon GronichEvents attract audiences that, in some cases, would not typically be exposed to your product or service. Utilizing this platform for individuals to know more about your brand in a manner that will be notable and create an influx of business still eludes many owners.

Events can be an excellent way to position your brand or test your concept. You may be looking to rub elbows with leaders in a specific industry or to secure an endorsement of some kind.

If you approach an event in a strategic manner as I outline a couple of important items here, you will create a plan that works.

There are numerous items to consider when considering participating in an event.

First, identify your goal or intention for participating. Why are you going? What do you want to accomplish? Then take into account your desired goals with the demographic who attends when picking your event.

Preparation – Set Clear and Tangible Goals

I usually suggest a minimum of three tangible deliverables or goals.

Spend quality time reviewing vendors, sponsors, speakers, and other participants to identify collaborations you can start to facilitate prior to the event. Get the vendor list and start calling potential partners.

Begin working the event the moment you register.

Most people just show-up and wing it. A plan can become a roadmap to your arriving at your desired destination.

Positioning – Stand Out in Your Industry

Most people miss the powerful opportunity to attain free publicity with events.

Social media and marketing go hand in hand with the profits you generate from your business; hence, make sure to post an update about your participation before, during, and even after the event. Live periscopes and tweets will win favor among the event coordinators and your potential clients.

Press releases may be written and submitted up to 3 months in advance as well as after the event is over.

Remember to share with your existing client base where you will be and to even come visit you at your booth as this will help you stand out and be in the mind’s eye of those who know you already.

Last but not the least, enjoy yourself!

What is your favorite event?

Share any event marketing strategies you find successful.

To your business & life success,

Shannon Burnett-Gronich

Filed Under: Coaching, Events, Free Publicity, Fun, Marketing, Travel

How to Get on Television – What Producers Want

November 17, 2015 by Leave a Comment

TV NewsTelevision is one of the major mediums for marketing and often one of the most challenging to get noticed by. With a clear vision and great story you can get booked.

Consider all the relevant TV shows in which you want your news or story to be presented.

Start visualizing and creating a list of shows where you would like to see your story. I suggest that you jot down at least 15 to 20.

Do your research about the show prior to communicating with them so that you can ensure your story or news is a suitable fit for their major audience & the kind of story or news they typically feature.

Whenever possible, look to create a personal connection with journalists, editors, and especially the secretaries and gatekeepers who hold the key to getting you to the people you want to talk with.  They will be your greatest allies or they can shut the door before you ever get in-depending on how you build those relationships.

Send your story along with a short and to-the-point pitch letter to the producer of your interested TV show in addition to all the required contact info. Pitch videos are encouraged to showcase how you perform in front of the camera.

Remember to include why their audience might find your story interesting.

During a phone conversation with the show organizers, stay excited, keep it brief, & be aware that there’s a very fine line between pitching your story & being pushy.

Most editors fancy a personal pitch as opposed to a typical press release.

Ensure that you come up with a strong and catchy subject line for your news or story. After all, just like you, there may be several other people who want to grab a spot on a popular TV show.

Make sure you follow up after 7 days if there’s no response from the show organizers.

While following up, remember to keep your cool. At best, appreciate the producers & editors for giving their valuable time to consider your news or story. Even if they might not need you at the moment, you might get an unexpected call from them in the near future.

Hence, never lose hope. Keep your eye on the goal!!!

How have you gotten booked on television?

Share a link to your favorite show or interview.

To your business & life success,

Shannon Burnett-Gronich

 

Filed Under: Coaching, Events, Free Publicity, Marketing, Media/PR, News, Television Tagged With: , , , , , , ,

6 Radio Interview Best Practices – Get the Most Traction from Being on the Air

November 10, 2015 by Leave a Comment

radio_interviewOne thing I have realized from being in publicity is how easy it is to get booked on the radio, but not everyone knows how to make the best out of it. Radio interviews can be used for years to come for both client acquisition and retention.

1. Prepare yourself
The thing is, you only get one opportunity for getting it right when you’re on LIVE radio. Hence, preparation is key here. You must come up with precise & strong messages that you want to spread to your followers.

2. Prepare your host
When sending over the marketing material to the host, always include your power bio, headshot, and 5-7 questions they have the option to use during the interview. On the day of the interview, print and bring a copy of your bio and questions to the host directly, in case they were too busy to prepare.

3. Stay Focused
Many radio interviews are no more than 4 minutes long. Avoid getting drawn into unnecessary topics. Radio hosts are skillful enough to obtain info from you, not essentially on the subject covered during the interview. An easy way to redirect a question is the statement, “That is a great question! What I would like to share with you is….”

4. Examples and Metaphors
Radio can be a very intangible means of communication. Audiences rarely get an opportunity to re-listen to your interview twice. It’s best to make your story memorable; use examples & metaphors whenever possible. Know that radio mirrors your character to the listeners.

5. Invite your followers
If you already have some credibility, it can be a wise decision to invite your followers to listen to your interview. This is a sure fire way for building the required trust and faith among your followers for your products/services.

6. Set clear intentions
Whenever you speak during your radio interview, make it sound clear enough for your listeners to properly understand the subject. Use simple language. Avoid using language that’s too technical/hard to understand for your listeners. Imagine you are speaking to a child.
Most first timers find it difficult to get their message across to their followers just because they wait to be questioned. To avoid this, try to take control of every single opportunity for getting your message across. Know what your final goal is during the entire course of the interview.

How do you best prepare for radio?

Share a link to your favorite show or interview.

To your business & life success,
Shannon Burnett-Gronich

Filed Under: Coaching, Events, Free Publicity, Marketing, Media/PR, News

The Power of Mentors – 7 Strengths to Business and Life Success

November 3, 2015 by Leave a Comment

Findhandsmentorsing an individual who’ll guide you all the way to success can be among the biggest decisions of your life.

A mentor is a person whom you can look up to, somebody who’s been in the same place as you are today & knows how to find his way right to the top. A good mentor could be a person who is successful in his industry & is ready to share his experience with others. A mentor could also be a person who has experienced high and low days and wants to share his strength and knowledge to see others succeed.

Trustworthiness

Since the goal of your mentor is to ensure your success, he is most likely going to tell you how they honestly feel on a given topic. When you’re with your family members or friends, they might tell you whatever things you would like to hear; however a mentor tells you the things that you actually need to hear.

Guide 

A mentor helps guide you towards the right path, suggests important contacts, courses, reading material, etc. Even though he may not contact individuals on your behalf, purchase reading materials for you, or register you for any course, he’ll show you the road map which will allow you to find your own route to success and growth.

Learn from His Mistakes

By learning from the mistakes which your teacher made while achieving success themselves, you’ll be able to avoid making similar ones, thus saving you valuable time and money.

Bring Out Your Strengths

A mentor can bring the best out of you even if you do not necessarily identify with those qualities in yourself yet. After all, you want someone who is capable of bringing out the talent and story within you.

Help Overcome Your Weaknesses

Hearing your weak points can be one of the most difficult aspects of a mentoring relationship; yet, these same aspects can hold you back in your career and life. In business one of the common weak points people work to overcome, is lack of experience or credibility. You can often collaborate with an expert in your industry to help build your brand.

Motivation 

All of us have days or times when we feel like things are not going the way they should. A mentor has an ability to encourage you using a simple statement which affirms that you are on the right path even if things don’t appear to be going well enough. A mentor has the ability to assure you everything is going well since he’s been there previously.

Discover the Undiscovered

Every one of us is gifted with numerous skills which we might not even be in tune with yet. A mentor can assist you in exploring what those skills may be as well as show you how to make the best use of those in order to accomplish your goals. Identifying these hidden skills might even transform your life and business objectives.

definition of mentor

Mentors play a huge role in offering the knowledge, advice, inspiration, and assistance which we need from time to time. The fact is, you must have a mentor for every aspect of your life including business.

Who has been your greatest business mentor?

What areas of marketing are you looking for mentorship?

To your business & life success,

Shannon Burnett-Gronich

 

Get your free Power Bio Training here.

 

To book a complimentary strategy session with Shannon Click Here.

 

Filed Under: Coaching, Inspirational, Mentors Tagged With: , , , , ,

What is a Media Kit? – A Media Kit is Your Publicity Magnet

October 27, 2015 by Leave a Comment

The Media Kit is an essential tool for attracting publicity and positioning yourself or your company as an industry expert.

There are 6 items thatMedia Kit are shared in the full Media Magic program; however, here are a few essentials to stay out of the PR department’s trash:

Show yourself as an expert with your Power Bio which includes an up-to-date photo from the last 12-18 months.

We all have been on Facebook where someone has a picture of himself from 20 years ago.

You want an accurate portrayal of how you are now!

Remember to have action photos ready.

Action photos tend to attract larger article space and can easily connect individuals with projects.

Print publications want high resolution photos typically 300 dpi or greater, so make sure that you are using high quality photographs for all of your printed materials.

Another important item is to have sample press releases ready for them to publish or use.

If available, you want to include any marketing efforts that you have been featured in in the past.

Articles and radio or TV shows that already showcase you in the media will always yield more publicity.

No one wants to feel left out of the next big story, so you want to make sure that you are one of those people.

When you are just getting started, paid advertisement is okay; however, when you use our Media Magic program, you will learn to attract publicity.

The media always feels better seeing first hand that you have communicated to the masses through other media outlets.

However, if the story is new and newsworthy, you can easily be a first timer!!

We all have to start somewhere with getting publicity.

What do you currently have in your Media Kit?

Please comment publicity kit strategies below.

To your business & life success,
Shannon Burnett-Gronich
www.ShannonBurnett.com

 

Filed Under: Free Publicity, Marketing, Media/PR

Where To Start With Attracting Publicity – Why An Expert Power Bio Will Make You Money

October 20, 2015 by Leave a Comment

Everyone is always asking, “Where do I start?” when seeking the attention of the media.

You start with your Expert Power Bio!

Expert Power Bio - Media Magic

Rather than a resume, it all starts with your bio or what I refer to as your Expert Power Bio.

Here are a few reasons why the Expert Power Bio will make you money.

Stand Out from the Crowd

An expert power bio helps your product or service stand out from the crowd because it offers all the necessary info to your clients about you before making their final decision. It helps them know who you are, your experience in the given field, as well as why they must consider you before all the other experts in your field. With a powerful and influential bio, you get enough opportunity to be original and make yourself stand out even in the most competitive markets. A bio could help you develop an expert status in your industry even if you’re just a beginner. As a new business, there are numerous ways to have you positioned as an expert in a very short period of time.

Attract High Paying Clients

The most significant advantage you get by creating an expert power bio is that it greatly boosts your credibility as well as trustworthiness among your audience. As a result, this can lead to more sales and revenues. I have found that if you want to raise the price of your product or services, your target customers will happily accept the price increase since they’ll know that you truly deserve the additional investment. Thus, you can easily transition towards the next level without losing any of the trust and loyalty of your clients. Furthermore, a great bio also boosts your odds of finding high- paying clients in the near future.

Get Booked on TV and Radio

The media wants to know who you are and how you can benefit their followers. A good bio becomes very important if you want to gain some exposure through different media channels such as radio, TV, etc. With an Expert Power Bio, it makes it easy to pitch and get the opportunity to show up on these popular shows and magazines to become a well-known authority almost instantly in your field. Also, this allows you to break through all your worries and stresses and finally enjoy a lifestyle which you truly deserve.

 

At the end of the day it comes down to the fact that people want to know who you are and why they should listen to you.

You can grow your business almost overnight with this essential tool.

What ways are you currently using your bio?

Please comment below with your bio ideas and strategies.

Shannon Gronich

PS Want to become a magnet for higher paying clients?

The most IMPORTANT yet most OVERLOOKED marketing component, get your

Expert Power Bio guide free here: https://shannonprocise.com/powerbio

Filed Under: Free Publicity, Marketing, Media/PR Tagged With: , , , , , , , , , , , , ,

How to Get Booked on Radio – You Are More Powerful Than You Think

October 13, 2015 by Leave a Comment

Radio interviews have a life of their own. They can last a short moment, a month, or even years depending on how you market them.radiomic
If you haven’t been on the radio yet, now is your time. This is one of the quickest ways to showcase you as an authority figure and create leverage to grow your business.

One of the best places to look and get booked is on BlogTalkRadio.com. Blog Talk Radio is the world’s largest online talk radio and podcast hosting platform. There are thousands of shows in various categories. If you follow these few steps you can get booked almost instantly on the radio.

First, you want to have your media kit ready.

Second, research for radio shows that are relevant to your subject matter and determine if the listenership is a good match. Also be creative. Many times there are niche markets we can tap into.

Finally, reach out to the host with your media kit and possible topics they could choose from. When you start contacting the media, it is important to communicate your message clearly and concisely. You want to be sure that you are very clear about who you are and what your business is about. Don’t give too much information – you may overwhelm them and “turn off” the host!

Remember they do not want to provide free advertising but rather content that their listeners will want. Talk in terms of what the listeners will gain and the benefits of having you on the show.

If you help with marketing your presence on their show, include your marketing plans and intention. They love having access to new listeners. When a host knows it is a win-win-win, it is easy for them to say “yes.”

What shows have you or your business been featured on?

How did you get started in radio?

Please comment below with your experience or links to shows
Best Regards,
Shannon Burnett-Gronich

Pay thousands of dollars for a publicist or learn how to do it yourself. https://shannongronich.com/training/oto-mediamagic/

Filed Under: Free Publicity, Marketing, Media/PR Tagged With: , , , , , , , , ,

Make Your Marketing Stand Out – The Significance of a Powerful Tagline

October 6, 2015 by Leave a Comment

stand out from the crowdHow to be STAND OUT in all the marketing noise, without having to stand on your head!

Today, your customers are bombarded with promotional messages every single day.

Whilst most might just slip past the thoughts of your customer, there are a few that might just seep in guiding them toward or perhaps away from their future purchase of product/service.

The fact is, a tagline is similar to a hook towards the edge of the fishing wire & this is a type of hook which your business requires for luring customers toward your product or service!

You need to catch their attention.

Below are some of the major reasons why a business needs to have a powerful tagline:

  1. Businesses especially small businesses are booming and the amount of individuals looking to establish their own business is rising day by day. In fact, most of them have started quitting their daily jobs completely to start a work at home at business which they have always dreamt of. As a result, direct competition is rising all around the world & when you are inside a forest which full of similar trees, do you actually want to appear like most of the trees? Probably not if you’re truly looking to grow your business & searching for the clients who are ready to pay you big bucks!  You need to be able to distinguish yourself from the crowd which can be best done if you have an interesting tagline!
  1. An interesting tagline is capable enough to give a clear message in regards to what your service or product is all about. And this becomes very important when you are looking to set yourself or your brand apart right from the start of your business.
  1. A catchy tagline can help you increase the versatility of your brand and publicity. For instance, rather than naming your business something that’s directly related to your service, product or benefit, you will be able to easily strengthen the message with the help of a tagline. Hence, if your business evolves anytime in the future, then it will be much easier for you to change your tagline instead of your whole identity & brand name.
  1. A tagline is similar to owning a personal billboard in the minds of your consumers. Once your tagline is in the minds of your clients, it could highly encourage them to:

Identify your brand/company

Remember you for any reference in the future

 

A catchy subject line can also be used in all publicity from a conversation on the phone to a press release. Individuals will start seeing you as an established & trustworthy business.

This will further help you grow your business as well as brand value in both online as well as offline world.

Final Words:

When you create a strong tagline, it reinforces the message of your brand as well as helps you connect with your target audience in a better manner.

The tagline is also one of the best ways to communicate with your audience.

 

Shannon Burnett-Gronich

 

Are you currently using a tagline, if so what is it?

Please comment below your experiences on communicating with your audience.

 

 

Filed Under: Marketing Tagged With: , , , , , , ,

Want More Media Attention – Be a Great Story Teller

September 29, 2015 by Leave a Comment

good stories engage peopleWhen you’re putting together any content on the web, you must concentrate on the populace aspect of your story which will have a greater chance of attracting the media.

Populace aspect:

In simple words, it consist of adding a few twists in your plain story which can help you get a media coverage.

Without incorporating such twists which make your story truly compelling to the media, it is very tough to gain the attention of the news reporters.

The truth is, media simply doesn’t care of your story unless it is super interesting.

You need to be able to create a story which affects most if not every single reader of the publication.

The fact is, reporters are interested in pleasing their editors & editors are interested in publishing the type of stories which are likely to increase the sales of their newspapers or magazines.

And this is the whole thing.

And if you have a dry story, it is almost guaranteed that you won’t receive the type of media coverage or attention which you are looking for.

Given below are some of the most commonly written news stories:

  • A controversial story.
  • A story about what’s trending in the media already.
  • An outrageous or unusual story.
  • A story that is related to popular celebs/sportspersons.

When you start creating stories which are related to any of the above topics, then you are most likely to grab the interest of both online as well as offline media.

Write a story which packs 2, 3, or even 4 of the above listed angles all at once & you are sure to hit the media quite hard with your powerful story.

In addition, you also want to carefully monitor popular social networking sites like Facebook, Twitter, LinkedIn, Pinterest, etc.

Here, you can easily find what types of stories people share on the web and find interesting to read.

Another thing is, media won’t come to you, instead it is your duty to contact them and let them know about your story.

To prepare yourself better, plan everything well in advance.

People prefer to read stories than anything else.

Stories are one of the primary ways of communicating with others.

Storytellers are admired in a number of cultures, and the western world pays both the directors as well as the writers of the TV & films very well both status wise and financially.

Stories are how we communicate & yet in the world of marketing, majority of the businesses disregard the importance of stories & simply focus their entire attention on the facts.

What To Do After Your Story Has Started Attracting Media Eyeballs?

Do not stop after you have started gaining the attention of the media.

Since the reporters will know you by his time, you are likely to become a trustworthy expert which they will want to get in touch from time to time.

You can start looking for ideas for your next story and try to gain more exposure to your brand which is already popular in the news media.

 

Shannon Gronich

 

Do you have a story?

Are you really optimizing it?

Please comment below with your story or story ideas.

PS Want to become a magnet for publicity?

The most IMPORTANT yet most OVERLOOKED marketing component, get yours free here:

https://shannongronich.com/training/powerbio2/

 

Filed Under: Marketing, Media/PR Tagged With: , , , , , ,
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