Business | Shannon Procise

Grow Faster by Identifying Your Target Audience

February 28, 2018 By Shannon Gronich Leave a Comment

Modern day business is more competitive than ever. Because of this, firms can advertise all around the world for any industry. If you’re going to stand out and compete with the major brands in your space, you have to work smarter, not harder. You can’t outspend a Fortune 500 company, so instead you need to take a closer look at your target audience and then focus your attention on them. Here’s why:

Conversion Focus

As SEO marketing agency Big Leap puts it, when you identify your target audience it allows you to create “experiences and websites that drive conversion.” This is because you know the deepest needs and fears of your audience. When you know what they want, you can give it to them.

Imagine you are trying to cook for a large crowd. You try to guess what they want, so you grill up a bunch of hamburgers. But after trying to serve it to them and asking for $5 each, you find out that the audience consists totally of vegetarians! This is the same thing you’re doing when you try to guess what your audience wants in any capacity of your business. With the tools available today, it’s easy to find out what your audience wants, so don’t waste time and energy on your ego-based guesses.

Getting the Market View

How do you meet your market’s desires then? There are several ways. Each one has advantages and disadvantages.

Create a survey. There are many services that allow you to plug in emails and send people surveys about what they’re looking for. You can trim the responses to determine who is more likely to buy your products.

Money matters. Are your ideal clients making six figures or are they struggling and in debt? Knowing their income needs and realities will help you speak to your target demographic more compellingly.

Don’t forget geography. There’s a difference to a market in NYC and LA. And there’s even more so between those cities and Hong Kong. Know your locations and go from there.

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When it comes to marketing, the biggest mistake you can make is not identifying your audience. Your audience tells you everything you need to know about what products to create and how to brand them. If you start here, with the end in mind, your development won’t just be cheaper — it will be more profitable and more speedy. So don’t throw away time, energy and dollars. Put the marketing tactics above into use so you can identify your target audience and hit the ground running with your next project.

We offer business and marketing consulting to increase revenues, develop a high performance team, and avoid costly mistakes. Book a complimentary 15-minute strategy session with Shannon today!

Filed Under: Business, Marketing Tagged With: focus, fortune 500, Marketing, marketing plan, marketing tools, Target Audience

Productivity Hacks for Improving Professional Performance

February 21, 2018 By Shannon Gronich Leave a Comment

We all have our days where everything runs smoothly, and we achieve an outstanding amount of work. We also have our days where it seems that nothing is going our way. Despite our desire to perform flawlessly every day, there will always be days where we are not performing as well as we should be. If you’re dealing with one of these days, here are some productivity hacks to improve your professional performance.

Clear Your Plate

Believe it or not, the problem you are having is most likely due to an excess of tasks. When we have too many things to do, we become overwhelmed and stressed, which makes us want to procrastinate and avoid our work rather than tackle it. For example, you can outsource some of your marketing tasks to specialists. Simplify your to-do list and only focus on the things that you must get done today. With less on your plate, you can focus and utilize your energy effectively.

Take Breaks

We live in a busy society that glorifies people who can work all day without resting. Unfortunately, this is not how our bodies and minds function. Instead of forcing yourself to work for hours on end, give yourself a break when you finish a major task. This will give your mind time to rest and energize before taking on the next big project.

Batch Tasks Together

It can be distracting to go back and forth between similar items. For example, let’s imagine that you have to write a few emails, tackle a project that is coming due, and then write another email later on. Breaking your focus by separating tasks like this is sure to ruin your productivity. Batch similar tasks together and accomplish them all at once to get them out of the way. Using this method, you will get all of your emails out of the way and you will have an easier time devoting your focus to your project later.

Boost Your Energy

Sometimes, our slow performance is because of our energy levels. If this is the case, consider taking more caffeine throughout the day or even nootropics. According to MindLab, nootropics encompass “a huge variety of different compounds, including simple things like vitamins and minerals, as well as herbal extracts and even some synthetic substances. Most specifically, they’re supplements which improve things like brain power, focus, memory, and reaction time.”
The most important thing to remember is that bad days will pass, and that’s good news. As a hard-working professional, you need to bring your “A” game every day. For more tips about improving performance, schedule your coaching session with Shannon today!

Filed Under: Business, Coaching, Energy Tagged With: energy, office, performance, productivity, professional

How to Make Your Team Feel Like an “Office Family”

February 9, 2018 By Shannon Gronich Leave a Comment

You spend at least 8 hours every day at the office. You work with them, chat with them, eat lunch with them, and more — they’re basically your family away from home. But just like any family, creating an environment where these people actually feel like family takes effort. You need to have a shared sense of purpose that everyone is striving to achieve. If you’re feeling stumped, here are some ways to get started:

Foster Productive Open Dialogue

Part of building a team is being able to communicate effectively with one another. This means that all members of the team need to contribute to achieve success. Evaluating employees’ communication skills first can help you determine areas of weakness that may need training. There is a difference between talking to fill the silence and engaging in meaningful conversation. Productive dialogue involves the give and take of ideas. When dealing with hurt feelings, modifiers need to be added to the conversation. This means that one person states how the other person made them feel without laying blame for the situation.

Establish Rules for Interactions

Just as in a family, there must be rules that lay out ways to have positive interactions with each other. There also needs to be clear avenues for how to address grievances. You want your team to feel as though they’re valued. Everyone has something different that they can contribute to the team. Having ground rules can make these interactions more productive for the entire workplace.

Participate in Team Building Workshops

Team building workshops are a good way to get everyone on board. It’s most effective if you do this by signing up for structured courses. These programs are designed to engage everyone that attends, often involving group activities. The point of the activity is so that your team can learn how to work together to achieve a goal. The instructor can observe the interactions and make suggestions to correct behavioral problems. After the workshop, teams often experience “improved productivity, greater bottom-line results, and more quickly attain organizational goals” (CMOE Corporate Team Building Workshops).

Encourage Active Listening

Active listening is a skill that doesn’t always come naturally, but it can be learned. Those that practice active listening are more likely to be successful at work. This means listening to what the other person is saying before formulating your response. Repeat back what you think you heard. This way there won’t be any misunderstandings. This can lead to a more harmonious workplace and can also foster an environment of respect and trust.

Even the best technology and business models can’t succeed with successful relationships (Forbes). Having good workplace dynamics improves productivity, employee morale, and the quality of work produced. A large part of this involves communication. In order for your team to be successful, pretend you’re a family and work together.

We offer business and marketing consulting to increase revenues, develop a high performance team, and avoid costly mistakes. Book a complimentary 30-minute strategy session with Shannon today!

Filed Under: Business, Coaching, Relationships Tagged With: business, coaching, interactions, productivity

Happy New Year – Living Your Life Purpose in 2017

January 1, 2017 By Shannon Gronich Leave a Comment

lifeofpurpose It’s this time of the new year we set intentions for the year ahead. Often they are in regards to something we believe we should quit or something we feel we should begin or do more of. Sometimes we set specific targets we want to achieve, items we hope to acquire and events we want to attend. While this “Resolution Making” is better than not setting any goals or making any plans, they miss the opportunity to create significant lasting change towards a more fulfilling, abundant and joyful life.

With so many articles, blogs, and information about this time of year, it can be overwhelming to know what’s best. Many times people have become frustrated, so they move away from resolutions or setting goals. Yet it is the pause and review that can provide so much clarity.

I believe everything has an ending, and when we take time for reflection and closure, we can begin our next steps with inspiration and a new vision. This applies to relationships, projects, businesses, and everything we interact with or create.

Over the last 20 years I have been inspired to take this time to review, reflect, reset, and then create intentions for the New Year.

I would love to share what that process looks like for me in the hope of inspiring you to create your own year-end ritual or celebration.

Over the years I have worked with different modalities to create an intentional year, such as create vision boards, be a part of burning bowl ceremonies, writing future letters to myself, and so much more. I love all of this stuff!! My favorite things to do are rituals that involve family or community. This holds a greater level of accountability and sense of support.

Many of these are experiences that look to the future and I have discovered that closing out my year has a greater impact on creating an intentional new year.

Every year end I spend time reading Dan Millman’s book, The Life You Were Born to Live – Finding Your Life Purpose. Dan is the author of numerous best-selling books, including the one that he is most well known for, The Way of the Peaceful Warrior. In Dan’s book about life purpose, he has a unique way to look at your life based on your birth date and numerology. At first I was skeptical; however, as I started reading I ended up in tears that someone would understand my life, my strengths, and personal challenges so clearly. It literally describes me and my life to a T. The best part was that it offered a roadmap to navigate through business, life, and relationships with more grace and ease from understanding my life purpose.

So at year end, using Dan Millman’s book, I look at areas of my life that I want to strengthen for the year to come and pick one or two key areas to focus on. I also acknowledge the growth from the prior year’s intention.

It also important to celebrate successes!! Success Breeds Success!

So I make a list of what milestones and successes were accomplished in my life. It is key to look at all areas like personal development and growth. This list can not be too big, so acknowledging the small stuff can make a big impact.

Then I move into creating an intentional year which is a process I learned from one of the most powerful coaches I have ever worked with over 10 years ago. This process allows me to look beyond the “stuff” and more into the type of individual I want to BE. It is beneficial as a stand-alone; however, it brings me deeper into the work of Dan Millman’s above. It touches so many areas of our lives that can be easily overlooked.

I am excited to share that I will be giving this simple 2-page process away to everyone that joins us for Mastermind Monday’s Google Hangout. You can register and get the reply too!

So to recap the three key tools that I find fun and inspirational at the end or very beginning of the year (or quarter)…..

Review my personal birth date in The Life You Were Born to Live – Finding Your Life Purpose book by Dan Millman
Create a list of milestones and successes – acknowledge both big and small accomplishments
Design a plan for my intentional year

This year has been one full of great accomplishments and transformations. From moving into a new home, developing an App for the Business Acceleration Summit, and having a major surgery after years of fear, this past year has been in full motion.

This year I am committed to getting more organized, going on more dates with my husband, then growing my daily physical and spiritual practice. I have been so busy focused on being a new mom again to my now-three-year-old Ryan and building my business these last few years, that it is time to focus on these other areas of my life.

Please feel free to share your New Year’s rituals, Goals, or Successes you want to celebrate. I would love to hear them!

Counting my blessings and wishing you more. Hope you enjoy the New Year in store. Have a joyous New Year, my dear friend!

To your business & life success,
shannonsignature

P.S. To register our Mastermind hangout and access “Creating Your Intentional Year” go to www.BusinessAccelerationSummit.com

Filed Under: Business, Dare to Live Challenge, Dreams & Desires, Inspirational Tagged With: inspiration, intentional, year end review

Who I Voted For

November 19, 2016 By shannon Leave a Comment

The infamous questions prior to an election – Are you planning to vote? Who are you voting for?

The infamous questions after an election – Did you vote? Who did you vote for?

Some are very open about their voting choice whereas others strive to maintain their privacy about theirs. Some elect not to vote at all. There are various reasons as to why people are so open or so reserved with announcing who or what they are voting for. Perhaps some don’t want to engage in a debate with family, friends and co-workers over a matter of difference in opinion. Perhaps some strive for that thorough discussion with others. Perhaps some want to promote their beliefs while others wish not to be swayed in their thoughts.

Was I most recently asked who or what I voted for? Of course! Am I willing to share my votes with you? You bet!!

I vote for businesses to excel. I vote for collaborating. I vote for communities to come together. I vote for single mothers not to feel overwhelmed with trying to run a business and raising her children at the same time. I vote for the welfare of our children. I vote for more family time. But, what I TRULY vote for is for the combination of all.

I stand behind small business owners who network within their community; who have the understanding that coming together as one carries so much further than trying to do things individually. Individually, businesses are a single rain drop in the scheme of things but together they are the storm. Be the storm!

When business owners collaborate with like-minded individuals, the viral effect is for all to excel. I vote for all businesses to adopt this practice. The single mother business owner who networks and collaborates will raise more awareness to her own personal company (and others) which in turn will create personal time for her to enjoy her children. The busy grandfather who spends all of his time trying to generate new leads for financial stability can alleviate his schedule by investing half of his time in group collaboration, thus allowing him more free time to watch his grandson play baseball or his granddaughter perform in her ballet recital.

We are all a product of our environment each bringing with us what makes us unique and when we work together to achieve a common goal within our community we tend to reach and exceed at a much faster rate and reap the rewards in ten folds. Reciprocating services with one another, reaching out to our business neighbor, helping others prosper — all of this aides in bringing our own personal businesses to a higher ground.

I vote for more group effort focusing on what we have in common and how we can serve our community. I vote for all of the sole proprietors to find themselves in the land of majestic professionalism by changing the thought that “sole” means you must do things alone. I vote for branching out and extending that helping hand to others in the business world through group collaboration. I vote for business owners to introduce other business owners to people they know or do business with.

So, today, I tell you where my votes lie. They lie within the overall growth of the world….The growth that YOU can contribute to and be a part of. The opportunity is here and it’s knocking. Answer the door!

Share what’s in your heart!

P.S. Come collaborate with us at the upcoming Business Acceleration Summit – Mentors & Mastermind Mixer in Melbourne, Florida.

Filed Under: Business, entrepreneurs, Family, Mentors, Relationships Tagged With: business, collaborate, collaboration, networking, social, vote, voting